Valentine's Day this year falls on a Tuesday, February 14th. I bet many men are already looking forward to receiving "chocolate plus one extra gift," aren't they? (lol)
Takekoshi, a stylist in the men's accessories/cosmetics section on the first floor Isetan Shinjuku Store, Men's Building , explains, "Last year, we had quite a few women who wanted homemade chocolates + socks, and also a 'cosmetic set.' This year, we will again have a wide lineup of first kits and trial sets for men who are not yet familiar with skin & body and hair care."

For those of you looking for an extra Valentine's Day gift, especially men who aren't familiar with skincare, body care, and hair care, we've selected 7 recommended brands!

Many men secretly suffer from dry skin, skin irritation, and excess sebum. If a woman gives you these products as a gift, be sure to use them diligently and show her the results! And continue using any items you like. Fulfilling a woman's wish for you to stay youthful and attractive forever might just be a man's destiny...

Let's get started with a popular brand that has many loyal users and is highly recommended for beginners!


LAB SERIES set is the first step for your hair and skin.

From beginners in their 20s who are thinking about starting skincare to those in their 50s and 60s who have been using LAB SERIES for a long time, this popular brand is now offering a limited-edition "Scalp & Hair Trial Set" for men's scalp and hair aging care*. The set includes shampoo and conditioner, enough for about two weeks' use, so you can determine if it's right for you.
* Hair and scalp care appropriate for your age

Lab Series Scalp & Hair Trial Set ¥2,160 View Product
[Set Contents] Age R+ Shampoo, Age R+ Conditioner (50mL each)


The limited-edition "Men's Starter Set" is a set that lets you experience LAB SERIES ' classic "3-step skincare" in a compact size. Master "the right skincare for men" with this set!
Stylist Takekoshi recommends the set, saying, "The lotion, which was renewed last year, keeps you moisturized and is a must-have in winter. It's also a great set for carrying around."

LAB SERIES Men's Starter Set ¥3,780 View Product
[Set Contents] Multi-Action Face Wash (30mL), Water Lotion RE (50mL), Age R+ (20mL)


Page 2: If you're choosing based on scent, this is the brand for you!