At the VALENTINO pop-up store on the 1st floor Isetan Shinjuku Store, Men's Building running until January 31st (Tuesday), three iconic lines representing the brand—'ID CAMOUFLAGE', 'VALENTINO ROCKSTUD UNTITLED', and 'PANTHER'—are on display. Each line features items with edgy designs, proposing a new frontier for this luxury brand.


'ID CAMOUFLAGE' has evolved even further in its sixth season.

Valentino, like DIOR and Chanel, is one of the few fashion houses that presents ready-to-wear (prêt-à-porter) collections on the runway while producing haute couture in its own ateliers. While maintaining traditional craftsmanship with its own seamstresses, Valentino presents innovative, trend-setting collections for its prêt-à-porter line every season.

First unveiled on the Spring/Summer 2013 runway, the iconic "camouflage" pattern returns for its sixth season this year with an original design that prominently features brown and yellow. Furthermore, the addition of two-tone and three-tone stripes elevates the pieces to a more personal level.

Trench coat: 475,200 yen

The apparel collection includes an 8-button double-breasted trench coat, a safari jacket available in short and long lengths, a shirt featuring epaulets and flap pockets, chino-fit trousers, a jumpsuit, and a T-shirt with a customizable left sleeve.

The collection also includes a dark gray striped backpack, orange striped tote and clutch bags, aqua striped messenger and Boston bags, lace-up shoes, scarves, and ties. This time, Valentino's original "initials print service" is available for all items.

Large shoulder bag: ¥199,800, Medium shoulder bag: ¥156,600, Shoes: ¥83,160

Enjoy luxury items in a more personal way.

The initial printing service for clothing allows you to choose from two colors of English letters, orange and blue, and the iron-on print is completed on the spot in about 40 minutes after purchase. The fact that the print position varies depending on the item is also an attractive feature.

Our initial printing service for bags involves hot stamping (embossing) two letters onto the tag. This first-of-its-kind personalization service—initial printing—will make your items shine with a fresh new look.

NEXT≫ 'VALENTINO ROCKSTUD UNTITLED' - Studs are attached where there are no stitches.