PITTI IMMAGINE UOMO (hereinafter referred to as Pitti) is the world's largest men's fashion trade fair, held twice a year in Florence, Italy. Buyers and press from all over the world gather here to showcase the trends for the next season, up-and-coming designers and items, making it a major event in men's fashion where you can quickly catch the real trends.
At Isetan Men's, the atmosphere of the Pitti Uomo venue is recreated, bringing together approximately 150 brands from among those exhibiting at Pitti Uomo. The entire Isetan Shinjuku Store, Men's Building will be immersed in the spirit of Pitti Uomo, allowing you to enjoy the latest fashion trends from a variety of perspectives.

Find the numbers scattered across every floor! This time the theme is "P1TT1 LUCKY NUMB3R5"

Just as fashion is an inseparable part of daily life, numbers are also essential, and everyone has their own preferences when it comes to both. "90" is a number feared in Italy, but the concept is to turn that fear to our advantage and enjoy it in a positive way.
At Isetan Shinjuku Store, Men's Building we will humorously propose fashion that connects the aesthetic and strength of each number's form, as well as the motifs associated with numbers.

At Isetan Shinjuku Store, Men's Building 1st floor, the promotion area will feature two noteworthy brands on a weekly basis.

■February 1st (Wednesday) - February 7th (Tuesday)
Event details can be found here.

The opening week will feature LBM 1911, a brand that has been attracting attention at Pitti Uomo in recent years and whose popularity is rapidly rising in Japan.
In addition to offering custom-made suits designed for the Japanese business scene that are unavailable domestically, we plan to exhibit fabric samples and patterns (templates) that tell the story of our 105-year history, which are not usually seen by the public.

■February 8th (Wednesday) - 14th (Tuesday)
Event details can be found here.

In the second week, starting on Wednesday, February 8th, visvim, the brand that presented its first-ever runway show as a designer invited to Pitti Uomo, will be featured. Its unique worldview, expressed under the theme of PEERLESS, has been a hot topic at the event.
This time, Isetan Shinjuku Store, Men's Building will recreate the atmosphere of the Pitti Uomo venue. In addition, you can enjoy a peaceful runway show using the latest video technology.

[Interview] Hiroki Nakamura of Bisvim | Creating products that appeal to the heart

Are you a fashionista too?! Experience the thrill of Pitti Uomo!

Digital Hollywood University, with whom we collaborated at Pitti 89 in July 2016, will once again be providing VR (Virtual Reality) and high-definition video. The VR experience has been further enhanced, allowing you to explore the venue as if you were a fashionista, and even experience taking snapshots and conducting interviews.
Additionally, some promotions will include interviews with designers from each brand, so please take a look at their messages about craftsmanship.

*This is a VR (Virtual Reality) video. To view it in 3D, we recommend using a smartphone with the dedicated viewer and the latest version of the YouTube app downloaded.

You can also view the video as a 360-degree video on your computer or smartphone. Please use the latest version of your browser or app. On a computer, you can enjoy the video by using the pan button in the upper left corner of the video playback screen or by using your mouse. On a smartphone, you can enjoy the video by freely moving your smartphone up, down, left, and right.

■VR Content Experience: Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing / Isetan Shinjuku Store, Men's Building 1st Floor = Promotion
* Isetan Shinjuku Store, Men's Building 1st Floor = Promotion only during the Visvim promotion period from February 8th (Wed) to 14th (Tue).

■High-definition video exhibits: Basement 1st floor = Men's shoes/Men's bags, 1st floor = Dress shirts and ties, 5th floor = Business clothing, 6th floor = Contemporary casual wear, 7th floor = Authentic casual wear

PITTI IMMAGINE UOMO at ISETAN MEN'S
■February 1st (Wednesday) - February 14th (Tuesday)
■ Isetan Shinjuku Store, Men's Building = Every floor

*All prices include tax.

inquiry
03-3352-1111 (main representative)