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2017.01.06 update

[Event Report] EDWARD GREEN | The Joy of Nurturing – A Rich Shoe Care Life to Enjoy EDWARD GREEN

Guests enjoyed cookies brought by Managing Director Hilary Freeman and quenched their thirst with Balfour, a British sparkling wine—the third Edward Green event was filled with a warm, homey atmosphere. Surrounded by clients, Hilary happily began by talking about her long-awaited reunion with Charlie Weiss. This gathering was made possible thanks to Charlie's generosity in providing his office as the venue.


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I met Hillary Charlie just about 10 days ago. The location was Atlanta. I saw Charlie in his Dover shoes, which looked completely at home in the city. He was in high spirits the whole time, saying, "They blend in naturally with both suits and jeans, and I don't get tired at all even after walking all day. They're a reliable companion that protects me on long journeys."Having finished my errands and landed at Heathrow Airport, I ran into Charlie again. The moment I saw him going up the escalator, I forgot all my travel fatigue and ran (Charlie, who travels the world busily, is never in one place for a moment. If you let your guard down, he'll disappear). I was so happy when I finally caught up with him. Because he was wearing the new Dover! The Dover is a daring shoe that incorporates an unlined construction and a rubber sole for the first time. Eager to hear what he thought of them, Charlie said with a big smile, "There are no better shoes for relaxing times like on a flight."


"DOVER" 197,640 yen
Not only is Dover the host , but the collection for next spring has an even lighter feel than usual.
You're talking about the Hillary combination shoes, right? The Southwald, expressed in a blue two-tone, and the Malvern 3, dyed in chameleon and maple, are our proud creations. Both use the 82 last with a D width. The sharper silhouette is also a highlight. People tend to hesitate when it comes to combinations, but they're actually not difficult at all. There's only one trick to wearing them well: just wear clothes that pick up on the colors. Shoes that you haven't had in your wardrobe before will definitely make you feel lighter on your feet. Please give them a try.

 Left/“MALVERN Ⅲ” 182,520 yen
Right/“SOUTHWOLD” 182,520 yen

Putting shoe trees in shoes that are too wet is a no-no.
Moderator: So, today we'll be talking about care, is that right?
Hillary : Yes. I actually made a new discovery and wanted to share it with you all as soon as possible. The other day, we were hit by a torrential downpour in New York. Carelessly, I forgot my shoe trees. I stuffed some newspaper in there as a temporary measure. I was surprised the next morning. A staff member's shoes, which had been properly fitted with shoe trees, had cracks in them. The stretch of the shoe trees is too strong for soaking wet shoes. I learned for the first time then that it's better to stretch the leather after it has dried to some extent. To make shoes a reliable partner that supports your feet, you have to take care of them accordingly. Having shoes is similar to raising children. The difference is that children eventually leave the nest, but shoes stay with you forever.
The host made a very apt comment.
Hillary, I wanted to learn along with you all today, so I've invited a trustworthy shoeshineer. Let's all listen to what he has to say.


--The craftsman appears
From here on, I will take over from the craftsman .
—The conversation begins as he takes care of the shoes lined up on the table.
This may be stating the obvious to those who attended this event, but excessive care can actually stress the leather. Brushing is sufficient for daily care. Dust is the enemy of mold, but as long as you brush regularly, there's nothing to worry about.


Now, let's move on to the main event: maintenance. The keyword is "cloudy." For example, when removing stains. Dyes that have penetrated deep into the fibers cannot be removed with just a gentle wipe. If you keep wiping until no more color comes off on the cloth, this process will never end (laughs). The guideline is the surface of the leather. When it becomes cloudy, most of the dirt has been removed.
—In an instant, the shoes in my hand lost their shine.
The key to mirror polishing lies in making the leather dull. When it loses its shine, it's a sign that the wax has filled the pores. This is where you add water. This widens the pores, allowing the wax to penetrate further. Further polishing smooths the surface and makes it shine.


A flannel cloth is ideal. It's the kind that comes in Edward Green shoe boxes. While how-to books recommend using an old T-shirt, it's a bit too soft for shoe polishing.
—By the time the conversation ended, the shoes were so polished that you could almost see a reflection of her face in them.


 Thank you, Hillary, for the helpful talk. Now, everyone, the shoes we make are still unfinished when they reach your hands. They only become a complete pair of shoes when you cherish them. Please use these professional tips as a reference and enjoy a fulfilling shoe care life.

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