Winter brings many factors that can cause dryness of the stratum corneum of the skin, even with normal daily activities such as lower temperatures and humidity, lack of sleep, air conditioning, and bathing. Skin dryness is caused by a lack of moisture and oil in the skin.

Dry skin is like a desert , so it needs a quick replenishment of moisture. We also recommend "special care"—spot moisturizing— to hydrate dry areas such as around the eyes and mouth.

Do you ever feel your skin tighten and become stiff the moment you step outside? When the humidity is below 20%, moisturizing care is essential!

Yoshizawa, a stylist for men's accessories on the 1st floor of Isetan Shinjuku Store, Men's Building says, "In the hot season, sweat and sebum secretion are active, so skin dryness is not a concern. However, in winter, activity levels decrease, the temperature drops further, and when the humidity falls below 20%, the skin quickly becomes dry."
Furthermore, if we compare a woman's facial skin to "Japanese paper," a man's skin is as thick as "cardboard," and because of this thickness, accumulated damage can manifest all at once.
Men, in particular, tend to show more signs of aging, such as dryness, after the age of 35, so moisturizing care is essential once you reach your 30s to maintain your current condition. Furthermore, add spot moisturizing to areas that are especially prone to dryness, such as around the eyes and mouth," he advises.

Just as dry earth cracks, winter skin can easily suffer from dryness damage if left untreated. This time, we'll introduce special care items to use once or twice a week, as well as moisturizing items for specific areas.

If you feel your eye area is dry, gently roll the "Cooling Eye Gel" over it to soothe it.

CLINIQUE FOR MEN 's "Cooling Eye Gel" is a convenient, portable stick-type eye gel.
Whenever you feel your eyes are dry, simply roll the roller over them. Rolling it from the inside outwards will moisturize tired eyes and leave them feeling cool and refreshed.

Keep this on hand in your often-dry office for a refreshing break during work. It can be used on both the eye and mouth areas. For those who are particularly concerned about dryness, we also recommend "AG Eye Cream," which moisturizes and refines skin texture.

Become bright blue with the "blue mask" that's trending on social media!

The "Urban Blue Clay Mask," released last year as part of LAB SERIES , became a hot topic as the "blue mask."
After washing your face in the bath, apply it to your entire face, leave it on for 5-10 minutes, and then rinse it off. It thoroughly removes dirt and excess sebum from deep within your pores without stripping away too much oil, leaving your skin clean and healthy. It's recommended to use it before your toner and lotion!

Recommended for those concerned about oily skin or loss of firmness, make it a habit to use it once or twice a week. It's a popular item that's often given as a gift by women.

A wipe-off type mask that moisturizes the face and neck.

For a highly moisturizing mask, I recommend Aesop 's intensive treatment, "Facial Hydrating Mask 59".
Apply the mask evenly to your face and neck 2-3 times a week after washing your face, massaging it in. Leave it on for about 30 minutes, then wipe it off with a warm, damp towel. Alternatively, you can use a cotton pad soaked in toner instead of a towel to moisturize your skin.

It's recommended to use it together with Aesop 's vitamin-rich serum, "Facial Essence 60." You'll notice plump, supple skin when you wake up the next morning.
In winter, the area around your neck tends to dry out easily because you're wearing a scarf, so be sure to take good care of your neck as well.

For men aged 35, this is a time of transformation, so let's start taking skincare seriously!

For men, the "late 30s" is a time of many changes. Kiehl's Since 1851 has launched an anti-aging* line for men. One of its popular items is the "AGD Age Care Serum," which contains adenosine (a moisturizing ingredient).

The "AGD Age Care Serum," with its sharp black packaging, is a beauty serum that gives skin firmness and a healthy appearance. Use it in the order of cleanser → toner → serum → cream to achieve moisturized, firm, and radiant skin even in winter.
It's easy to use with its pump dispenser, and its smooth texture and fresh, clean scent are also popular features.

Special care to plump up the mouth area and enhance your overall appearance.

Originating in Switzerland, VALMONT is a brand loved by celebrities worldwide. Products with "Prime" in their name are particularly famous as an anti-aging line containing the Cellular Prime Complex ingredient.

Prime Lip Repair smooths and refines the texture of your lips. Apply it before bed, and you'll notice your lips feel firmer in the morning. It's perfect for intensive care of dryness and other issues that lip balm can't address!