"Have you ever received a knit sweater as a gift from a woman?" asks Yosuke Imaizumi, buyer in charge of contemporary casual wear on the 6th floor Isetan Shinjuku Store, Men's Building . "More and more women are giving knit sweaters as gifts because the size is easier to determine compared to dress shirts, and they are more appreciated than ties or scarves. The basis for this is the desire to 'give a knit sweater in a style that I like, and have him become the ideal boyfriend or partner.' A knit sweater chosen in this way is sure to be a new discovery for the man as well," he says, explaining the effects and benefits of the gift.

Through the design, colors, and patterns of the knitwear, she embodies the "ideal man."

"When I was a student, right in the middle of the Ura-Harajuku boom, and I was really into street style, my then-girlfriend, who was working, gave me a cable knit sweater from a Harajuku DC brand as a gift," says buyer Imaizumi. He admits he was honestly a bit taken aback when he received it. (Everyone laughs)
"But I figured she probably wanted me to dress in a more mature way, so whenever I met her, I would think about what I thought would be a grown-up outfit and wear it," he recalls.

"I'm sure everyone has had an experience like that, and even if you thought at the time that the clothes weren't your taste, the woman who gave them to you probably imagined herself wearing them as an 'ideal.' Such a gift is also a 'surprise,' so try to understand the intention behind the choice and wear it well. Just like with food, you'll probably like it once you try it on," says buyer Imaizumi.

As a special edition just before Christmas, we've selected trendy knitwear from Italian, British, and New York brands that are perfect for gifts.

NEXT≫ First, knitwear with designs and color variations that are suitable for business.