The GREGORY URBAN ATTACK COLLECTION, which was released in April of this year and garnered significant attention for its single-tone color scheme, including the label, will be releasing a new "navy" color on Wednesday, December 14th at Isetan Shinjuku Store, Men's Building B1F (Men's Bags) and the Isetan online store. Like the matte black and thyme green versions, four styles will be available.

View Gregory products on the Isetan online store.
*The new color (navy) in the "Urban Attack" collection will be available for purchase from 10:00 AM on Wednesday, December 14th.

A lighter shade of navy that looks great paired with a dark navy outfit.

Gregory, an outdoor bag brand that celebrated its 40th anniversary in 2017, collaborated with Mitsukoshi Isetan to create the "Urban Attack" series as a "proposal for urban dwellers." When the matte black and thyme green versions were released in April, customers commented, "The one-tone design perfectly matches the zeitgeist and current fashion trends, striking an exquisite balance between the outdoor brand's identity and a sophisticated urban feel!"

The "Urban Attack" collection, released in April of this year, comes in matte black and thyme green.

The navy color featured in this collection is a special shade created specifically for this project, a bright and vibrant navy. Similar to the matte black and thyme green versions, the hardware and logo have also been re-dyed, and the collection will include four different items, including backpacks (daypacks).

Inspired by the attack sacks used when climbing mountains from base camp to the summit, this series is named "Urban Attack," meaning "suitable for city use." Following the matte black that blends in with the concrete jungle and the thyme green that suits the mountains, the new navy color is a must-have for men's fashion. It's a bright navy that looks great against dark navy items such as navy blazers, suits, and duffel coats.

Backpack "DAY PACK" (W400 x H455 x D165mm)
View product for 29,160 yen

Four all-navy models that offer a clean and sophisticated image.

The "Urban Attack" series, clad entirely in navy, comes in four styles: two backpacks, a tote bag, and a shoulder bag, just like the matte black and thyme green versions. The "DAY PACK" backpack is a well-known, iconic, best-selling model from Gregory.

Backpack "OVERHEAD DAY" (W280 x H450 x D160mm)
View items priced at 22,680 yen

The "OVERHEAD DAY" backpack features a sleeker rectangular design than the "DAY PACK." It easily accommodates A4-sized documents and notebooks vertically, making it ideal for business use. The shoulder straps of both backpacks utilize materials derived from outdoor technology, ensuring a comfortable fit even when fully packed.

Left: Tote bag "BAYSIDE TOTE" (W440 x H390 x D190mm)
View product for 19,440 yen
Right/Shoulder bag "METRO MESSENGER" (W400 x H250 x D150mm)
View items priced at 18,360 yen

The "BAYSIDE TOTE" tote bag features a drawstring cover over the compartment opening, allowing it to open wide like a helmet bag. Its large capacity makes it ideal for trips to the gym after work. A shoulder strap (sold separately) can also be added. Pay attention to the details, such as the use of leather on part of the handles.

The "METRO MESSENGER" is a shoulder bag with a shoulder pad, a feature not found in the standard model. It's a compact messenger-style bag, perfect for commuting by train or other public transport.


Furthermore, all four models come with the "REMOVABLE PC SLEEVE," a case that neatly stores a 13-inch PC. It features a Gregory-esque design, inheriting the slanted pocket front design of the "DAY PACK" backpack, and includes an outer pocket for storing USB cables and other accessories. It's also convenient as it can be used independently as a clutch bag.

Four models boasting a high level of perfection, featuring timeless designs and colors.

Ryo Inami, the men's bag buyer on the first basement floor of Isetan Shinjuku Store, Men's Building who was in charge of the joint development with Gregory, recommends the bag, saying, "It retains the functionality and design that are characteristic of Gregory bags, but the tone-on-tone coloring and the texture of the 60% cotton, 40% nylon material combine to create a unique coolness that suits the city. Although it is a collaboration model, it has a high level of perfection that makes it a timeless classic that can be used for a long time."

Related products can be found here.
View Gregory products on the Isetan online store.

*The Gregory Urban Attack series has been available at Gregory direct stores and the official online store since March 2018.
*All prices include tax.

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Isetan Shinjuku Store, Men's Building , B1F = Men's Bags
03-3352-1111 (main representative)