Berluti , making its debut at Isetan Shinjuku Store, Men's Building 1F, is based on the concepts of "Made in Japan" and "Craftsmanship." The pop-up store, running until December 6th (Tuesday), features a Japan-exclusive collection in "Rothco Blue," a color inspired by Japanese indigo, as well as Japan Isetan Shinjuku Store, Men's Building exclusive color models of shoes and bags from the 2017 Spring/Summer collection. (Event information here )

Backpack ¥259,200 View product

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Limited edition items featuring "Rothco Blue" are now available! Spring/Summer 2017 items are also available for pre-sale.

The interior beautifully showcases indigo, Japan Blue, and brown leather.

The interior of Berluti 's first Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building furniture reminiscent of a European boutique, creating a calm and sophisticated atmosphere in the promotional space on the first floor. Sofas made of Venetian leather treated with the exclusive patina dyeing technique also contribute to the distinctive Berluti style.

The bags attached to the bicycle displayed directly in front of the entrance, as well as the table football set, can be specially ordered, and each piece is an installation that explores the possibilities of leather expression unique to Berluti .

Tote bag ¥206,280 View product , Body bag ¥147,960 View product

The reason why the Japan-exclusive color model was named "I-Ai (Indigo) Capsule"

This Berluti pop-up store is based on Mitsukoshi Isetan's corporate message "this is japan." and combines the expression of "things that are uniquely Japanese" with the "craftsmanship" that Berluti pursues.

Based on "Rothco Blue," a color close to indigo that can be expressed with Berluti 's signature Venezia leather, three limited-edition bags—a vertical tote, a backpack, and a body bag—we created a mix of materials, including navy nylon and Japanese-made denim, derived from this color.

The concept of the "I-Ai" capsule, born from the Japanese words for "indigo" (藍) and "blue" (藍), and the "I" in Isetan (a department store chain), is truly a testament to Made in Japan craftsmanship.

A limited edition item recommended for those buying their first Berluti item.

Among Berluti 's extensive product lineup, which condenses their top-selling items, the limited-edition bag combining nylon with Venezia leather and denim is highly recommended as a "First Berluti" item. It seems like it would be a very useful item for everyday use.

Additionally, the blue sneakers with white soles, created in response to a request from Berluti customers who wanted white soles, are a limited-edition item making their debut at this event. They will be appearing with an even more pronounced casual image.

Furthermore, Berluti 's craftsmanship is condensed into their shoehorns, which are a revival of a vintage design. Made with Venezia leather, the back is plain, making it not only a shoehorn but also an accent piece for a bag charm. They also offer an iPhone 7 case, perfect as a souvenir or gift. This case features a Scritto motif on Venezia leather with a patina finish and is finished in "Rothko Blue."

A rare opportunity to experience the charm of Berluti up close.

During the pop-up event, items from the Spring/Summer 2017 collection, themed around "sunset," such as an anorak-style mountain parka and a denim work jacket, were released in advance. Additionally, a limited edition T-shirt featuring leather patch pockets was released, made with specially crafted Scritto leather inscribed with calligraphy.

Furthermore, a craftsman known as a colorist will be on-site to demonstrate their unique dyeing technique, patina, and on December 3rd (Saturday), visitors can witness lasting (wood mold making) by a bespoke craftsman who has come to Japan.

Berluti Pop-up Store
□November 23rd (Wednesday/Holiday) - December 6th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

Related products can be found here.
View Berluti products at the Isetan online store.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)