In Japan, Valentine's Day has long been known as "a day when women express their love to men with chocolate," but around the world, Valentine's Day is a day when men and women express their love and gratitude to each other. In Europe and America, people exchange message cards, but the most popular custom is for men to give flowers (mainly red roses) to women. In neighboring Asian countries, Valentine's Day is also established as a day when men give flowers to women. February 14th is the day when the most flowers are given around the world.


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Many Japanese women are actually aware of the Valentine's Day customs around the world. In fact, survey data shows that when asked, "If a man were to give you a Valentine's Day gift, what would you want?", a bouquet of flowers was just as popular as jewelry and sweets. That's right, women are waiting for flowers!

Just as a woman might give a special chocolate to a man, how about a man giving a woman a flower he's chosen with a little courage? Wouldn't that create countless new stories and make February 14th a day for men to give flowers to women, a day filled with love and warmth?

Scenes from last year's "Flower Valentine 2016"

Isetan Men's, which offers men's fashion, lifestyle, and refined tastes, has been promoting "Flower Valentine," the act of giving flowers on Valentine's Day, since 2015. On Saturday, February 4th, Yoshimasa Hoshiba, a fashion director who is the Valentine's Ambassador for "Flower Valentine" and is active in a wide range of fields beyond the media, will hold a talk show. After the talk show, Mr. Hoshiba himself will present roses and offer a commemorative photo service.

Why not take this opportunity to give flowers to your beloved partner or family member as a token of your love and gratitude?

Flower Valentine Special Project

Yoshimasa Hoshiba Talk Show: "Exploring How to Convey Your Feelings Through Numbers, Flowers, and Fashion"
□Saturday, February 4th, 2:00 PM - 2:30 PM□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

Flower Valentine Ambassador Yoshimasa Hoshiba, along with total beauty director Etsuko Kanegae, will discuss how to enjoy Valentine's Day, focusing on the various meanings behind "numbers" and "flowers," which are among the iconic symbols of this season's "PITTI IMMAGINE UOMO," an annual event held in Italy.


A rose gift from Yoshimasa Hoshiba □ Saturday, February 4th, 2:30 PM - 3:00 PM □ Isetan Shinjuku Store, Men's Building 1st Floor = Entrance

After the talk show, Mr. Yoshimasa Hoshiba will present you with a rose and offer a commemorative photo opportunity.
*Quantities are limited, so this offer will end once supplies run out. Cooperation: Park City Isetan 3, 1st Floor = Daiichi Engei

To participate, you will need to download either the "Hanaokuri navi" or "ISETAN MEN'S net" app.

Flower gifting navigation
https://www.flower-valentine.com/app/
ISETAN MEN'S net
http://imn.jp/apps

inquiry
03-3352-1111 (main representative)