Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will be hosting Ishikawa Brush making demonstrations on November 12th (Sat), 13th (Sun), and 23rd (Wed/Holiday).
While demonstrating the brush-making process, we actually brush the customer's coat, explaining not only the brush's appeal but also how to use it. The stylist in charge says that it's such a popular clothing care item that production can't keep up with orders during seasonal changes.


A brush is the perfect tool for caring for your coats and scarves!
We often mention on Isetan Men's Net that daily brushing is important, but this time we'd like to introduce a few ways to care for wool items, which are essential for winter.

Basic care is fine even if you hang the garment on a hanger and lay it flat. The key is to brush it firmly, rubbing the brush against the garment.
If you have any questions or concerns, such as not being able to brush properly, please come to our demonstration day.


Coats & Jackets <br> Clothes worn immediately after returning home contain dust and pollen that have been picked up outside. To remove them efficiently, first brush from the bottom, then brush from top to bottom to straighten the fibers.


Also, buttonholes, seams, and the underside of lapels are often overlooked. Dust and dirt can accumulate in these areas, so be sure to brush them thoroughly.


Knit items : Similarly, brush scarves and knit hats vigorously. Ishikawa brushes are soft yet firm, so there's no need to worry about the surface becoming fuzzy.


Kazuo Ishikawa explains the seemingly contradictory reasons why brushes are important for clothing care: "If the bristles are too soft, they won't remove dust, and if they're too stiff, they'll damage the fabric of your clothes." To resolve this contradiction, he decided to create a clothing brush, taking inspiration from a calligraphy brush.
By using hair from the side of a horse's tail, this brush achieves a soft feel while maintaining firmness.

Furthermore, he says, "By reducing the number of times you send your clothes to the dry cleaner and using a brush, you can enjoy the texture of your clothes for a longer time."
Dry cleaning removes a wide variety of stains, exposing delicate clothing to strong solvents, which can strip away the natural oils from animal hair.

Daily, meticulous care is the secret to enjoying your clothes for a long time. Please feel free to come to our demonstration!

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[Interview] Kazuo Ishikawa, ISHIKAWA Clothing Brush Maker | Choosing the right tools is essential for good maintenance; ISHIKAWA brushes are a lifelong investment that won't damage your clothes.

Ishikawa Brush Manufacturing Demonstration
□November 12th (Sat), 13th (Sun), 23rd (Wed/Holiday) 11am-6pm each day□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
03-3352-1111 (main representative)