The Japan Fragrance Awards, held on October 1st (Perfume Day) by the Japan Fragrance Association in the spring of 2010, are now in their seventh year, and this year, the winners of the "Fragrance of the Year" and other awards have been announced. Isetan Men's Net will introduce fragrances that are featured on the newly revamped Isetan Online website, which opened in September.

From the luxury men's category to Best Bottle Design of the Year and Hall of Fame inductees, the awards were announced.

In the luxury men's category, Creed's "Royal Mayfair" won the award.

The face of men's fragrances in 2016 is CREED's "Royal Mayfair," a fragrance honoring the Duke of Windsor of the British Royal Family. It's a glamorous and magnificent scent that attracts stylish elites and evokes the pleasant breeze of London's Mayfair district, known for its fashion.
Furthermore, Royal Mayfair also won the "Public Award" in the men's category, receiving the most votes in a popularity poll conducted on the Japan Fragrance Association's website. In the luxury women's category, Parfums Rosine Paris's "Muguet de Rosine Eau de Parfum" took the award.

Creed Eau de Parfum Royal Mayfair ¥34,560 (75mL) View product
It also won the "Public Award," which received the most votes in the men's category.

The Luxury Unisex category features an exceptionally fresh citrus scent.

The winner in the Luxury Unisex category was Atelier Cologne's "Bergamot Soleil Cologne Absolu." This exceptionally fresh citrus fragrance, inspired by the bergamot trees that grow along the road to a nostalgic summer home, is popular with both men and women.

Atelier Colour Bergamot Soleil Cologne Absolu: ¥8,964–¥17,280 (30mL/100mL) View Product
Left: Atelier Cologne "Bergamot Soleil Cologne Absolu", Right: BVLGARI "Eau Parfumée Au Thé Bleu Eau de Cologne"

The Prestige Unisex category is inspired by oolong tea from Fujian Province, China.

BVLGARI's "Eau Parfumée Au Thé Bleu Eau de Cologne" is a fragrance inspired by Chinese oolong tea, offering a sense of peace and tranquility. It is a floral aromatic blue scent that expresses the delicate and rich depth of blue tea.

In the prestige women's category, Bvlgari's "Omnia Paraiba Eau de Toilette" won, while in the prestige men's category, PAUL STUART "Eau de Parfum Fortune" took home the award.

Bvlgario Parfumée Au Thé Bleu Eau de Cologne ¥11,124 (75mL) View product
The bottle features the brand's signature "B" and "9".

The bottle that received the most votes from the judges was Bond No. 9's "B9 Eau de Parfum."

The winner of the Best Bottle Design of the Year award in the Luxury Unisex category is Bond No.9's "B9 Eau de Parfum." This fragrance, which pays homage to Bond Street where Bond No.9's flagship store is located, uses gardenia, known for its captivating femininity despite being unisex, resulting in a fresh and alluring unisex scent.

In the Luxury Ladies' category, Valentino's "Valentino Donna Eau de Parfum" was the winner.

Bond No. 9 B9 Eau de Parfum: ¥37,152–¥46,008 (50mL/100mL) View Product
Left: PENHALIGON'S "Blenheim Bouquet Eau de Toilette", Right: ANNICK GOUTAL "Eau d'Hadrien Eau de Toilette"

PENHALIGON'S and Annick Goutal, recognized as modern classic fragrances.

At the Japan Fragrance Awards, fragrances that have been sold in Japan for more than 10 years and have become modern classics are recognized as "Hall of Fame - Long Sellers." In the men's category, PENHALIGON'S "Blenheim Bouquet Eau de Toilette" received the award, and in the unisex category, ANNICK GOUTAL's "Eau d'Hadrien Eau de Toilette" was awarded.

PENHALIGON'S "Blenheim Bouquet Eau de Toilette" is a fragrance inspired by Blenheim Palace, the grand residence of the Duke of Marlborough in Oxfordshire, England. It is a classic scent characteristic of PENHALIGON'S created in 1902. With its pure yet refined aroma, it is a product truly befitting a gentleman.

PENHALIGON'S Blenheim Bouquet Eau de Toilette: ¥15,660–¥22,140 (50mL/100mL) View Product

Annick Goutal's "Eau d'Hadrien Eau de Toilette" is a fragrance inspired by the novel "Memoirs of Hadrian," capturing the compelling character of the Roman Emperor Hadrian. It's a timeless and elegant scent, bursting with the flavors of Sicilian lemon and grapefruit grown under the Mediterranean sun.

Annick Goutal Eau d'Hadrien Eau de Toilette ¥16,416–¥21,708 (50mL/100mL) View Product

*All prices include tax.
*Of the products introduced, only PENHALIGON'S is available at Isetan Shinjuku Store, Men's Building .

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