Take a look at its innovative design! Experience the joy of taking photos in a way that's different from smartphones! And you can get Leica for under 30,000 yen! -- Leica 's first instant camera, the "Leica Sofort," is scheduled for release in November. This Leica instant camera, which is already generating buzz, is available for pre-order at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence.

Available in three vibrant colors—orange, white, and mint—that can be easily enjoyed to match your fashion and other outfits.

Pay attention to the stylish design that is unique to Leica

With Leica , any situation, any person, can become a small, tangible work of art—an instant camera allows you to easily take photos on the spot and view and share them immediately afterward.

In addition to its distinctive Leica design, specially developed by Leica design team for this model, it's also appealing because it comes in three colors—orange, white, and mint—that can be easily matched to your fashion style.

Mode settings that further expand the creative freedom during shooting.

In automatic mode, natural light is used to capture subjects in a natural atmosphere.

The Leica Sofort offers a variety of basic shooting modes (Auto, Party & Portrait, Sports & Action, Macro, etc.) as well as creative shooting modes such as double exposure and long exposure, and also includes a selfie mode and self-timer. In Auto mode, it utilizes natural light as much as possible without activating the built-in flash, resulting in natural-looking photos of your subject.

Furthermore, to ensure the best results every time, the camera automatically adjusts settings such as exposure time and aperture according to the mode selected by the user. In addition to automatic flash mode, the flash can also be manually switched on or off depending on the shooting situation, and the front of the Leica Sofort body has a rectangular mirror that is convenient for taking self-portraits.
With the Leica Sofort, regardless of the selected program mode, you can choose to set the focus to standard or landscape, or select the focal length, further expanding the creative freedom you have when shooting, depending on which mode you choose.

The front of the camera body has a rectangular mirror, convenient for taking self-portraits.

Enjoy vibrant color photographs and monochrome photographs that feel fresh again.

Leica Sofort film is available in both color and black and white for users who prefer monochrome photography. It features a warm, creamy frame that complements the nostalgic feel of instant photography. Both color and black and white film are sold in packs of 10, and double packs of 20 sheets are also available for color film.

Furthermore, practical options are available, including a dedicated strap and case for easy carrying, as well as various ways to display your photos. You can enjoy a more private photo experience than with photos taken with a smartphone.
Leica Sofort: ¥34,560 each (scheduled for release in November 2016)
Colors: White, Orange, Mint

*All prices include tax.

Leica Camera Japan
www.leica-camera.co.jp

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)