EVENT
2016.09.26 update

[Pop-up Information] HERNO | A wide selection of popular outerwear! A limited-time store befitting a "return to basics" theme opens, boasting an overwhelming lineup.

09.27 Tue -10.11 Tue
Isetan Shinjuku Men's Building 4F International Luxury
A pop-up store for HERNO , a leading Italian outerwear brand, will open on the 4th floor Isetan Shinjuku Store, Men's Building , in the International Luxury section. It will run from Tuesday, September 27th to Tuesday, October 11th.

This collaboration collection with Pierre-Louis Mascia offers a modern take on the "scarf lining" technique, a detail that was popular in the 1970s and can be considered the origin of HERNO coats. *Image is for illustrative purposes only.

Founded in Italy in 1948, HERNO started as a raincoat manufacturer. Today, it is a highly popular brand that offers a wide variety of coats, primarily focusing on down outerwear. Its distinguishing features are its modern designs using the latest high-performance materials, and the sincere commitment to craftsmanship that becomes apparent the more you wear it. As the seasons progress, the comfortable fit makes you want to wear it every day.

This pop-up store will further accelerate the brand's return to its roots as a "coat specialist" brand. It will offer a diverse lineup that covers all the outerwear needed for autumn and winter, including coats and blousons. A high-performance series will be proposed that combine different materials such as wool, cashmere, and nylon with sophisticated down, and a new collaboration collection with graphic designer Pierre-Louis Mascia will also be launched.

Left: Down blouson ¥87,480, Right: Leather blouson ¥334,800

The "7DENIR" (pictured left), launched last year to great acclaim, is an ultra-lightweight down blouson that combines warmth, breathability, and water repellency. This new model, which is packable for easy carrying, is a 2-way type with a detachable hood. It will be available in five colors: yellow, purple, orange, green, and blue.
Additionally, the M-65 blouson (pictured right) is available in a special edition model exclusive to Isetan Shinjuku, featuring goat suede with a soft, supple feel. It boasts excellent warmth thanks to its moderate amount of padding. The color of the bonded cashmere-silk fabric on the collar lining matches the suede, creating a luxurious garment.

HERNO Pop-up Store □ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury □ September 27th (Tue) - October 11th (Tue)

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)

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