2016.09.21 update

ISHIKAWA | Maintain your precious clothes with a clothing brush that has the ideal balance of softness and firmness. Clothing brush demonstrations and sales will also be held.

09.21 Wed -09.27 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
ISHIKAWA 's clothing brush achieves the ideal balance of softness and firmness. From Wednesday, September 21st, ISHIKAWA clothing brushes will be featured in a special display Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence.


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[Interview] Kazuo Ishikawa, ISHIKAWA Clothing Brush Maker | Choosing the right tools is essential for good maintenance; ISHIKAWA brushes are a lifelong investment that won't damage your clothes.

In recent years, thin, soft, and lightweight fabrics, as seen in Italian fashion, have become increasingly popular. To ensure a gentler feel against these fabrics, ISHIKAWA has focused on the softness and resilience of traditional Japanese calligraphy brushes. After much research, they have created a clothing brush using horse tail hair. This special hair is equivalent to the downy feathers found in fur. Compared to the main hairs of a horse's tail, it is far more flexible even without long bristles, maintaining its strength and providing ideal tension and resilience.

A clothes brush with bristles suited to the fabric allows for frequent brushing before and after going out. It not only removes fine dust from clothes but also helps maintain the fabric's original soft sheen and rich texture.


During the event, we will be offering a lineup of five types of brushes, including brushes for wool suits and coats, and brushes that can be used for a wide range of materials such as wool, cashmere, silk cashmere, and baby cashmere. In addition, on September 24th (Sat) and 25th (Sun), there will be demonstrations and sales by artisans.

Please take a look at these clothes brushes, which are made by skilled craftsmen who hand-plant each individual tail bristles without relying on machines.



ISHIKAWA Clothing Brush Promotion □ September 21st (Wed) - 27th (Tue)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence ■ Price: From 46,440 yen

Demonstration and sales event by artisans □ September 24th (Sat) & 25th (Sun), 11:00 AM - 6:00 PM each day □ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.