Our "stroller" this time is Mitsunori Aoyagi, a fashion director and familiar face as the assistant instructor of the popular series "Oshare Dojo Gaiden" in the men's fashion magazine "MEN'S EX," which features gentlemen from cities all over Japan. So, let's start our "stroll" from the Trend Selection on the 5th floor Isetan Shinjuku Store, Men's Building !



"The theme of this outfit is classic x modern."

At the "Men's Fashion Fair" held at the Isetan Shinjuku Main Store in May of this year, Mitsunori Aoyagi presented the latest fashion trends tailored to beginner, intermediate, and advanced levels. "Today I'm wearing a Paul Stuart three-piece suit that I bought at the Men's Fashion Fair," he announced, making a dashing entrance.

--For today's "walk," we'll be exploring the theme of "How to create an Aoyagi-style outfit," and we'll be walking together through the 5th floor, 1st floor, and basement 1st floor.

Let's start by looking at jackets on the 5th floor. At first glance, it's nice that they have a good selection of brown, which is a trendy color. TAGLIATORE is doing well this autumn as well. A man who is a regular at Oshare Dojo asked me, "Could you hold a TAGLIATORE order event at MEN'S EX?" but I think I'll do it in collaboration with Isetan Men's.

—What is the theme of "How to Create an Aoyagi-Style Coordination"?

The theme is "classic x modern." Looking at the history of menswear, ready-to-wear clothing began to emerge in the 1960s, when Ivy League style was popular, followed by the DC (designer character) boom of the 1980s. Then came Milanese fashion, and in the 1990s, Classico Italia followed, but the way men's ready-to-wear clothing was made changed dramatically around the time of Continental.

—Why is that?

Many of the designers who were active during the DC boom graduated from women's fashion schools, and including Armani, they didn't have the fixed perspective that men's fashion is inherently different. As a result, their clothing designs became lighter, and that trend continues to evolve even today.

—I see. This LARDINI jacket, for example, is an unlined, unstructured type, but it has a beautiful form.

In terms of color and pattern, this navy and beige combination might look very classic to some, but to a fashion-conscious person, it looks very modern and fresh as "azzurro e marrone" (blue and brown). Having that kind of sensibility will allow you to enjoy "newness that sets you apart."

LARDINI jacket 103,680 yen (5th floor = Trend Selection)

For an Azzurro e Marrone jacket, wear a brown inner layer.

Both LARDINI and TAGLIATORE skillfully combine a classic British aesthetic with the modern essence of Italian tailoring, and their use of patterns and colors, along with their comfortable fit, sets the trends in men's fashion. In a sense, you can't go wrong with any of them.

—From your perspective, Mr. Aoyagi, what aspects of it do you find new?

The overall style is softly tailored, but the placement of the chest welt pocket and other details are high up, and the fit around the shoulders is beautiful. Italians have broad chests, so jackets fit their bodies beautifully. The navy and beige pattern might seem flashy at first glance, but it looks great when paired with a brown dress shirt or a beige turtleneck. It creates a very fashionable look for this year.