In recent years, "well-being" (a healthy way of life) has been gaining attention, aiming to improve both the inside and outside of the body through sports, becoming "stronger, newer, more beautiful, and healthier." Isetan Shinjuku Store will be holding an event called "My Wellness Life at Isetan" from Wednesday, September 7th, focusing on the wide range of possibilities that sports can bring to fashion and life, using "sports x fashion x beauty and health" as its theme.

Featuring BOOST™ foam, it delivers cushioning and responsiveness for an unprecedented running experience!

Inheriting the spirit of founder Adi Dassler to provide the best shoes for every athlete, a customization service that allows you to create your own unique shoes will be exhibiting at "My Wellness Life at Isetan." This time, the popular "pure BOOST ZG" will be available for customization through "My adidas." Enjoy creating your own unique color scheme to match your favorite sportswear and fashion.

The "pure BOOST" features "BOOST™ foam" in its midsole, an exceptional cushioning material that combines cushioning and responsiveness. While the mainstream midsole material has traditionally been EVA (Ethylence-Vinyl Acetate), "BOOST™ foam" encapsulates fine, uniform, independent air bubbles within each foamed "E-TPU (Expanded TPU particle foam/expanded thermoplastic polyurethane beads)," causing tiny energy capsules to expand and connect. As a result, it exhibits higher cushioning and responsiveness than conventional materials over the long term and in any environment.


The customization method is very simple.

① Select your preferred color for each part.
② Personalization is also possible. Enter your preferred words.
③ Select your desired size to complete the customization.

The ability to customize the product while checking the finished product on the spot is another great feature, allowing you to be completely particular about it.