A natural underwear brand created by Avanti, a pioneer in organic cotton.
Using environmentally friendly and ethical methods, we are committed to transparent manufacturing, with every step of the process consistently made in Japan. For a comfortable everyday life, we don't overdo it, but we don't cut corners either. We are an organic cotton brand that gently complements people's lives.

To commemorate the brand's 20th anniversary, the men's line, Pristine Gents series, launched in Autumn/Winter 2016. It is now available at Isetan Men's.


"For men living in this era. We want you to experience comfort so great that you forget you're even wearing it." With this in mind, the Pristine Gents series was created with meticulous attention to materials and specifications.
Utilizing the natural, healthy texture of cotton, we've created something that's as stress-free as possible, especially since it's the closest thing to your skin. You might just be captivated and become addicted to its comfortable feel and pleasant texture.
One item you'll want to check out right away is underwear and pajamas made from organic cotton, allowing you to fully enjoy its appeal. For those who prioritize comfort in items that touch their skin every day, we highly recommend these.

Whole garment short-sleeved V-neck shirt: ¥17,280, Shorts: ¥12,960

Featuring a seamless whole garment construction, this garment offers a wonderfully comfortable, enveloping fit. Presented in a paulownia wood box, it exudes a premium feel, making it perfect for gifting.

Twill open-collar pajamas: ¥30,240

Not only the fabric, but also the sewing thread is 100% organic cotton. The fabric is a soft twill weave that luxuriously uses fine 60-count double-ply yarn. It is characterized by its plump and comfortable feel, allowing you to enjoy the texture of undyed, natural cotton.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Men's Socks
03-3352-1111 (main representative)