Maison MIHARA YASUHIRO is opening a pop-up store. It will be held for a limited time from August 3rd (Wed) to August 9th (Tue) at Isetan Shinjuku Store, Men's Building 2nd floor = International Creators.


I want you to feel what "imperfect beauty" is trying to tell you.

The main collection has been renamed Maison MIHARA YASUHIRO , and the theme of this first collection is "THE PORTRAITS." Inspired by the portraits of people of all social classes depicted in the portrait collection of German photographer August Sander, Mihara focused on the beauty of the unfinished, irregular, and deviant in an era before ready-to-wear clothing. Garments that are randomly patched together, have distorted tailoring, and possess unique details are expressed in a contemporary style using the various techniques that the maison has cultivated.


Bringing together the atelier's techniques and employing uncompromising handmade craftsmanship, this collection draws inspiration from the clothing of men from various professions—gentlemen, laborers, soldiers, and farmers—as depicted in Xander's portraits. The resulting garments and accessories evoke a well-worn, vintage feel, deliberately incorporating mistakes and discrepancies from the production process as part of the design, presenting an "imperfect beauty."
In particular, they utilize a wide range of techniques, including garment dyeing, sulfur dyeing, and scorching, to express the warmth and aging process that comes from handmade products. Among their representative items are mod coats with multiple layers of different fabrics patched together on a removable lining, and rider jackets with asymmetrical patterns.

Furthermore, the color palette, composed of smoky tones such as black, khaki, brown, gray, and ivory, incorporates ombre checks and photo jacquard as accent colors. These graphics deliberately blend images from different eras and styles, including medieval religious paintings, photographs of beautiful nature, music cultures such as mods and punks, and American comics.

Maison Mihara Yasuhiro Pop-up Store
□August 3rd (Wednesday) - August 9th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

inquiry
03-3352-1111 (main representative)