From Wednesday, August 10th, Paul Smith pop-up shop will open on the 1st floor Isetan Shinjuku Store, Men's Building in the promotion area. The shop will be open until Monday, August 22nd.

Paul Smith, who travels the world, draws inspiration from the buildings, landscapes, and clothing of the people he encounters on his journeys. This pop-up store expresses the positive and artistic world of Paul Smith , based on the brand's signature themes of "color" and "travel." Many exclusive items with a travel concept will also be available.


The pop-up's icon will be a limited-edition artwork featuring a world map.
Paul Smith 's signature artwork, a world map constructed with stripes and colors, is available exclusively at Isetan Shinjuku Store, Men's Building . This limited-edition artwork will also be used on the lining of the travel suit line, "A SUIT TO TRAVEL IN," and other limited-edition items.

Travel coat: 97,200 yen, Travel suit: 97,200 yen

Clutch bag: ¥48,600, Briefcase: ¥82,080 (each available in 3 colors)

Watch: 216,000 yen (Limited to 100 pieces)

Limited edition travel-themed items are now available.
Paul Smith aspired to be a competitive cyclist in his youth and remains passionate about cycling to this day.
This time, with the theme of "travel" by bicycle, we have collaborated with MERCIAN, a traditional British bike frame manufacturer whose products we also use. A special edition complete bicycle, featuring a classic frame with stripes arranged using limited-edition artwork, will be sold exclusively Isetan Shinjuku Store, Men's Building , with only two units available during the period. Furthermore, we will accept additional production orders after receiving customer orders.
The promotional video produced for this pop-up also features footage of him running through the streets of London. The full version of the promotional video is available here.

Paul Smith x Martian Bicycle: ¥810,000

Events will also be held at the venue.
On August 13th (Sat) and 14th (Sun), London-based embroidery artist Naomi Avsek will be visiting the store. Her unique style caught the eye of Paul Smith, and she has previously embroidered items for his products. On those days, she will be offering a live freehand embroidery service using a sewing machine.

Paul Smith Pop-up Shop □ August 10th (Wed) - 22nd (Mon)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion *Depending on the crowd situation on the day, the number of items available for sale may be limited.

Embroidery service by Naomi Avsek □ August 13th (Sat) and 14th (Sun), 12:00 PM to 4:00 PM each day □ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion □ The first 15 customers each day who spend 27,000 yen (tax included) or more during this promotion will receive an embroidery service.
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)