"PITTI IMMAGINE UOMO at ISETAN MEN'S" is an event that allows you to experience the atmosphere of "PITTI IMMAGINE UOMO," one of the world's largest men's fashion trade shows held in Florence, Italy, right here at Isetan Shinjuku Store, Men's Building . This year marks the 6th edition of the event, and it also coincides with the 150th anniversary of Japan-Italy trade, so various fashion and digital content will be available on each floor Isetan Shinjuku Store, Men's Building . In conjunction with the event, BRUNELLO CUCINELLI the international luxury brand on the 4th floor Isetan Shinjuku Store, Men's Building is currently holding a promotion.


BRUNELLO CUCINELLI presented his Fall/Winter 2016 men's collection at Pitti Uomo and in Milan. The theme, titled "Time as a Feeling," expresses the style of the modern man created from a single wardrobe.
The style, a fusion of formal and casual wear, exudes individuality and innovation. The looks, which exquisitely combine various styles and materials, are both casual and elegant. Furthermore, the brand's signature cashmere items, from simple sweaters to outerwear, appear as sophisticated pieces unlike anything seen before. Please take a look at BRUNELLO CUCINELLI 's unique styling suggestions.



During the event, we will also offer a VR (Virtual Reality) experience that allows you to experience 360° video of the PITTI UOMO venue. You can feel as if you are actually there.
On the large digital signage installed, you can watch an interview with designer Brunello Cucinelli, presented in high-definition vertical video that conveys the atmosphere of the location.

Please come to our store and experience the fusion of fashion and digital technology for yourself.

BRUNELLO CUCINELLI PITTI IMMAGINE UOMO at ISETAN MEN'S
□July 20th (Wed) - August 9th (Tue) *Closed on August 2nd (Tue)□ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury

PITTI IMMAGINE UOMO at ISETAN MEN’S
□July 20th (Wednesday) - August 9th (Tuesday)
□ Isetan Shinjuku Store, Men's Building = Every floor

Collaboration project with popular men's fashion magazines ■ Part 1: 'MEN'S EX': July 20th (Wed) - 29th (Fri)
■Second installment: 'MEN'S CLUB': July 30th (Sat) - August 9th (Tue)
■Both are located on the 1st floor Isetan Shinjuku Store, Men's Building

inquiry

03-3352-1111 (main representative)