The Sapeurs, the most stylish gentlemen in the world, whom I met in Congo.

The Sapeurs are a cultural tradition passed down in Congo, Africa. Despite living conditions with an average monthly income of 30,000 yen and an unstable political background, these men enrich their lives and even their lifestyles with elegance. Their rules and techniques, including their colorful suiting style and meticulously chosen accessories, are passed down to those who aspire to be Sapeurs. Not only are the ways of tying ties and behaving passed down, but the philosophy itself is also inherited. "To be elegant, to behave politely, to respect others, and to uphold non-violence" are the foundations of the Sapeurs.

Photographer Kunio Chano has been following these Sapeurs. His photo exhibition held in March 2016 attracted many visitors and was a great success. Now, six Sapeurs are coming to Japan for the first time to shoot the second photo book, "Sapeurs Traveling in Japan," and for a "Photo Exhibition" in Okinawa. On Wednesday, July 20th, they will make their first visit to Isetan Shinjuku Store, Men's Building , which they all call a mecca of fashion. They will showcase their unique steps, walking, and posing on each floor of Isetan Shinjuku Store, Men's Building , fulfilling a dream come true. In addition, the "SAPEUR SPECIAL PARTY" held from 8pm will feature a talk event by the Sapeurs as well as other special content. Ten pairs of 20 people will be invited by lottery from those who view Isetan Men's Net to experience a moment in their journey.

From Wednesday, July 20th to Tuesday, July 26th, the "THE SAPEUR" photobook by Kunio Chano will be on sale, along with an exhibition and sale of newly taken photographs, on the 8th floor Isetan Shinjuku Store, Men's Building . Why not take this opportunity to experience the message that the Sapeurs convey through fashion?

Photography: Kunio Chano

Photography: Kunio Chano

Kunio Chano
Born in Shiga Prefecture in 1959. Began working as a freelance photographer immediately after graduating from university. In 1984, became the youngest person to be nominated as a full member of the Japan Advertising Photographers Association (APA). Moved to the United States in 1986 and worked for NEW YORK YOMIURI PRESS. Conducted photography assignments in Europe and the United States. Moved to Okinawa in 1991. Currently based in Okinawa, he dedicates his life to advertising photography and photography of the Sapeurs. www.sapchano.com

Event Information

SAPEUR at ISETAN MEN'S

Sapeurs will be parading through Isetan Shinjuku Store, Men's Building □Wednesday, July 20th, 7:00 PM - 8:00 PM□ All floors of Isetan Shinjuku Store, Men's Building

SAPEUR SPECIAL PARTY

□Wednesday, July 20th, 8:00 PM - 9:00 PM□ Isetan Shinjuku Store, Men's Building 8th Floor = Cafe Lizig
*We will invite 10 pairs (20 people) selected by lottery.
*Please come dressed in fashion incorporating primary and vivid colors. ◆How to apply: Please send an email to isetanmens_web@isetanmitsukoshi.co.jp with the subject line "Sapeur Event Application".
*Please provide your full name (in Kanji/Katakana) when applying.
*Only one guest is allowed. ◆Application period: Thursday, July 14th - Friday, July 15th, 8:00 PM
*Only winners will be contacted by email by July 17th (Sunday).

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