"ISETAN JAPAN SENSES" is a store-wide campaign at Isetan Shinjuku store that showcases the best aspects of Japan, which we can be proud of, as new values to both domestic and international audiences.
Until Tuesday, July 12th, Isetan Shinjuku Store, Men's Building 1st Floor = Leather Goods is featuring hide k 1896, a brand launched by Hideyuki Kasuga, the 4th generation of NiKKi Fron, a company with a long history in material development and manufacturing.


The soft and delicate carbon fiber used in airplanes and rockets embodies Japan's advanced technology. To share the excellence of this material with the world, we have conducted extensive research into impregnating the carbon material with resin, focusing on achieving a smooth, silky texture. The properties of soft carbon—resistance to scratches and resistance to sweat and water—are crucial for long-term use.

Left: Travel zip wallet ¥55,080, Right: Suit wallet ¥30,240, Passport case ¥23,760

This promotion will primarily showcase new products created in collaboration with PETEK 1855, an Istanbul-based leather goods brand. Using high-quality goatskin leather, the same kind used by luxury fashion houses, the vibrant colors and the matte sheen of the black leather complement each other beautifully.

Card case: ¥23,760

In addition, we will also introduce our popular standard models made with cowhide leather. Leveraging our extensive knowledge as a carbon brand, please enjoy our leather goods that combine functionality with the inherent beauty of the material.

Hide Kei 1896 products are also available for purchase at the Isetan online store .

hide k 1896 / Hide Kei 1896 Promotion
□Currently running until July 12th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

inquiry
03-3352-1111 (main representative)