Many people think they know the correct way to wash their face, but actually don't. Washing your face properly twice a day will give your skin a healthy glow. Until Tuesday, July 12th, a "FACEWASH BAR" will appear on the 1st floor Isetan Shinjuku Store, Men's Building in the men's accessories section. You can actually wash your face with water while learning the correct steps of face washing and skincare.
Additionally, on July 1st (Friday), a limited-edition "Hydration Set" that allows you to easily try LAB SERIES ' "3-Step Skincare," a "Hair & Scalp Care Set" from a special LAB SERIES x Panasonic collaboration, and a new fragrance from Aramis, "Aramis Voyager Eau de Toilette Natural Spray," will be released.


A "3-step skincare routine" consisting of cleansing, moisturizing, and care.

The "Facial Cleansing Bar" located on the 1st floor Isetan Shinjuku Store, Men's Building in the men's accessories section, focuses on "cleansing," the foundation of skincare. Using LAB SERIES facial cleanser "Multi-Action Face Wash," a professional stylist will teach you the correct way to wash your face, from lathering to washing technique, the order of washing, and rinsing.

Furthermore, you can try moisturizing with the "Water Lotion" toner after washing your face, and then using the "Age R+" emulsion. After completing the 3-step care, we will use a skin analyzer to measure your skin condition. We will then introduce the optimal skincare method tailored to your current skin condition. Experience total care for men, including sun care items that are essential during this season of strong UV rays.

For men's skin, which is most vulnerable to dryness in the summer, proper hydration is essential.

The "Hydration Set," which will be released in limited quantities on July 1st (Friday), is a Japan-exclusive set that allows you to easily experience a "3-step skincare" routine of cleansing, moisturizing, and toning.

This set includes a full-size bottle of Water Lotion, Multi-Action Face Wash, and Age R+ emulsion, providing ample hydration to men's skin, which is prone to damage from UV rays, air conditioning, and excess sebum during the summer. Packaged in a box, it makes a perfect summer gift.

LAB SERIES "Hydration Set" ¥4,536 (Japan exclusive, limited quantity release)
LAB SERIES "Hydration Set" ¥4,536 (Japan exclusive, limited quantity release)

A special collaboration between LAB SERIES and Panasonic

A special limited-edition set for men to experience a relaxing head spa at home, the "Hair & Scalp Care Set," will also be released on July 1st (Friday). The set includes full-size bottles of LAB SERIES shampoo "Age R+ Shampoo" and conditioner "Age R+ Conditioner," as well as the facial cleanser "Multi Action Face Wash."

Furthermore, it comes with Panasonic 's sonic scalp brush "EH-HM25," which thoroughly cleanses hair and scalp, leading to a healthy scalp. This makes it easy to care for oily scalp, dandruff, and itchiness, which are common concerns during this season, at home.

LAB SERIES × Panasonic "Hair & Scalp Care Set" ¥16,740 (Japan exclusive, limited quantity release)

Left: LAB SERIES × Panasonic "Hair & Scalp Care Set" ¥16,740 (Japan exclusive, limited quantity release), Right: Aramis "Aramis Voyager Eau de Toilette Natural Spray" ¥12,960 (110ml, limited quantity release)

Aramis's new fragrance is "VOYAGER = A journey to an unknown world."

Aramis' new fragrance, "Aramis Voyager Eau de Toilette Natural Spray," has a woody oriental scent profile.

The fragrance opens with a striking contrast between a vibrant blend of ginger and black pepper spices that unfolds the moment it touches the skin, and the refreshing scent of juniper berries. Impressive nutmeg is then gracefully blended with sage and lavender. As time passes, an intoxicating tonka bean finish is joined by musk and amber, creating a masculine and captivating aroma.

Aramis "Aramis Voyager Eau de Toilette Natural Spray" 12,960 yen (110ml, limited quantity release)
Top notes: Ginger, black pepper, juniper berry Middle notes: Nutmeg, sage, lavender Base notes: Tonka bean, musk, amber

"FACEWASH BAR"
June 29th (Wednesday) - July 12th (Tuesday)
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

inquiry
03-3352-1111 (main representative)