BRIONI is an Italian luxury couture house with a 70-year history. Founded in Rome, Italy in 1945, the brand broke away from the heavy, traditional British style in its materials and color palette, proposing a new kind of men's fashion that was light, active, and yet exuded elegance. Since then, it has maintained this concept, and while fundamentally hand-tailored, it has become known as "ready-to-wear couture" by enabling mass production, gaining widespread support. In 1952, it held the world's first menswear fashion show at the Pitti Palace in Florence, and throughout its history, its clientele has included members of the royal family, Hollywood stars, and leaders in politics and business.

*Image is for illustrative purposes only.

From Wednesday, June 8th, the International Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building will be showcasing Brioni Fall/Winter 2016 Pre-Collection. This dignified collection, which celebrates the spirit of sartorial craftsmanship and romantic sensibility, features crisp lines, unparalleled cuts, and elaborate 3D textures created through numerous processes including dyeing, weaving, printing, brushing, and sandblasting. It is the final collection by Creative Director Brendan Mullan.

BURIONI Fall/Winter 2016 Pre-Collection
□Wednesday, June 8th
□ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)