Isetan Shinjuku Main Store will be starting Brazil Week from Wednesday, June 1st. In conjunction with this, we will be holding the "Ayrton Senna: A Glorious Journey Exhibition," which will explore the life of Brazilian hero Ayrton Senna.


Ayrton Senna was a Brazilian racing driver who won the Formula One (F1) World Championship three times, achieving the glory of a superstar. Sadly, he died in a racing accident in 1994. This exhibition commemorates Ayrton Senna's life, his philosophy on driving, his passion for F1, and his message to the next generation of children. Take this opportunity to see the racing spirit of Ayrton Senna, who left his mark on the world as a great athlete.


With the full support of the Senna Foundation, the exhibition features Ayrton Senna's favorite racing suit and helmet, along with rare footage from the time, offering a glimpse into his philosophy as a racer and even his private life. We will also be showcasing Ayrton Senna-related merchandise, books, and DVDs.
Furthermore, the event will feature an exhibition of photographs taken by photographer Nobuo Koike, who was close friends with Ayrton Senna, as well as a talk show by Satoru Nakajima, a former racing driver who is currently the general manager of NAKAJIMA RACING and is dedicated to nurturing young talent.

The Ayrton Senna Foundation is a non-profit organization established just two months after Ayrton Senna's death. It is run primarily by his sister, Viviane, using funds from Senna's estate. Its activities are funded by the proceeds from Senna's image rights and trademarks, and it mainly provides education and vocational assistance to street children living in the slums of Brazil.

How to participate in the talk show with former F1 driver Satoru Nakajima
□Date and Time: Saturday, June 4th, 1:00 PM and 3:00 PM (approximately 30 minutes each) □Location: Isetan Shinjuku Main Building, 7th Floor, Event Hall, "Ayrton Senna: The Glorious Journey Exhibition" venue □Admission: Free □How to participate: Please line up at the venue entrance 30 minutes before the start of each session. Staff will guide you upon entry.
*There are 40 seats available (all unreserved). If you are unable to find a seat, you can stand and watch from the viewing area. Please note that during peak times, it may be difficult to see.
*Please note that the event details may be canceled or changed due to unforeseen circumstances.

Ayrton Senna: A Glorious Journey Exhibition
□Dates: June 1st (Wed) - 6th (Mon) *Ends at 6pm on the final day □Location: Isetan Shinjuku Main Building 7th Floor = Event Hall

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03-3352-1111 (main representative)