Hello everyone. It seems that Shimaji's very small and adorable best friend has come to visit Salon de Shimaji...


This teddy bear was created by Terumi Yoshikawa, a teddy bear artist residing in Niigata Prefecture. Ms. Yoshikawa has won numerous awards in various teddy bear contests, and her works are even housed in the Louvre Museum of Decorative Arts in Paris. She recently appeared on a popular TV program as both an artist and collector!


Shimaji : "Everyone, let me introduce you to my best friend. This bear. In Europe and America, there's a long-standing tradition of giving a teddy bear as a gift when a child is born. It becomes the child's first friend. Even Prince Charles received one from Queen Elizabeth, and apparently he still sleeps with it."

Customer: "That's a custom that's not very common in Japan."

Shimaji: "Actually, that's not really the case. My photographer also gave a teddy bear as a gift when his child was born."

Everyone seemed surprised and impressed, exclaiming "Wow!"

Shimaji : "When your child or grandchild is born, why not give them a teddy bear as a gift? It will be their first friend and a lifelong best friend."

Teddy bear: 45,360 yen

This week's proverb
"In the West, teddy bears are often given as gifts to babies and become their first friends. And they become lifelong friends."

How about this not only for your child, but also as your own new best friend?
Ms. Shimaji and her adorable teddy bear are waiting to welcome you.

But even so, what's really intriguing about the original teddy bear from "Salon de Shimaji" is its mouth...
This was a request from Mr. Shimaji. "My teddy bear is a 'beast,' like a circus bear!"

Katsuhiko Shimaji
Producer of Isetan Shinjuku Store, Men's Building . Born in 1941. After graduating from Aoyama Gakuin University, he joined Shueisha. He was assigned to "Weekly Playboy" and became its editor-in-chief in 1983, where he created a sensation with the "Life Advice" column featuring Renzo Shibata, Toko Kon, and Ken Kaiko as respondents, growing the magazine into a million-copy publication. He later served as editor-in-chief of "PLAYBOY Japan" and "BART." After serving as representative director of Shueisha International, he retired in 2008. He is currently working as a writer and essayist.
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Photo: TAKU FUJII

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*Please refrain from drinking alcohol or participating in tastings if you are driving a vehicle (including motorcycles and bicycles) or are underage.
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