NEWS
2016.05.06 update

【ABOUT】｜Innovative textile underwear from Lithuania makes a pop-up appearance.

ABOUT, the innovative underwear brand from Lithuania whose uniquely developed textiles have garnered global attention, is coming to Isetan Men's. Pop-up stores will be held from May 9th (Monday) Isetan Shinjuku Store, Men's Building B1F (underwear, nightwear, socks) and at Mitsukoshi Ginza Store 5F (men's intimates).


About is gaining attention as underwear with a simple and sophisticated design.
Utenos trikotazas, the company that operates About, is based in Utena, Lithuania, and has a history of producing underwear for over 45 years. The company's products are certified to Oeko-Tex® Standard 100 (certifying that they do not contain substances harmful to the human body).


We primarily offer two lines, each with its own distinct characteristics.

"ABOUT CLASSIC" is a series ideal for daily use, and uses "beeswax" in the fabric finishing process.
"ABOUT BUISINESS" is a line suitable for wearing under shirts and other formal attire. It features finely textured fabrics, a tight-fitting design, and incorporates "silver-positive ions." Check out the pop-up store, which will feature a lineup including underwear, sweatshirts, T-shirts, and pants.

About Pop-Up
 □May 9th (Monday) to May 24th (Tuesday)
□ Isetan Shinjuku Store, Men's Building B1F = Underwear and Nightwear; Mitsukoshi Ginza Store, 5F = Men's Intimates

inquiry
03-3352-1111 (main representative)

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