EVENT
2016.04.12 update

APC | Holding a promotion themed "Artisan" - Exclusive items available only at the men's store.

04.13 Wed -04.26 Tue
Isetan Shinjuku Men's Building 2F International Creators

Since its founding in 1986, APC has continued to offer French basics infused with a cultural flair. At the International Creators section on the 2nd floor of Isetan Shinjuku Store, Men's Building , a promotion will be held in conjunction with the Isetan Shinjuku store-wide campaign "French Week," which begins on Wednesday, April 13th. Exclusive items for the Isetan Shinjuku Store, Men Isetan Shinjuku Store, Men's Building will also be available, based on the brand's classic jeans "PETIT NEW STANDARD" and pocket tees, featuring the initials of the A.P.C. brand name, "A=ATELIER*1," embroidered in the same color thread as the denim stitching.

Left: Denim pants ¥22,680, Right: T-shirt ¥9,720

Furthermore, this promotion will feature products based on the concept of "artisan." It will also include "Butler Jeans," which are rebuilt in A.P.C.'s workshops using jeans worn out by customers, resulting in a completely new form.

*The image is for illustrative purposes only.

Butler Jeans works by having customers bring their worn-out A.P.C. raw denim jeans to the shop and exchange them for new raw denim jeans at half price. The jeans, which have naturally aged over time, are then cleaned and repaired at the A.P.C. workshop, and after being marked with the original owner's initials, they reappear in the shop as Butler Jeans.

Furthermore, to commemorate the 30th anniversary of the magazine "Men's Non-No" (Shueisha), a special collaboration has been realized, featuring the re-release of popular past items from A.P.C. Sales will begin through this promotion ahead of the limited A.P.C. stores*2. *For product details, please click here .

*1: APC stands for "Workshop of Production and Creation (Atelier de Production et de Creation)".
*2: Sales will begin on May 1st (Sunday) at Daikanyama HOMME, Harajuku store, Shinjuku Takashimaya store, Osaka Namba store, Kyoto store, and Nagoya store.

*All prices include tax.

inquiry
03-3352-1111 (main representative)

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