EVENT
2016.04.02 update

BLUE BLUE | A set-up made from indigo-dyed ancient hemp fabric "Masomyo" has arrived.

03.30 Wed -04.05 Tue
Isetan Shinjuku Men's Building 6F Contemporary casual

"Japan Senses" is a project that showcases the best aspects of Japan, which we can be proud of, as new values to both domestic and international audiences.
Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual is currently holding a promotion focusing on "indigo." We are introducing items from BLUE BLUE and BLUE BLUE JAPAN, which are sold at OKURA, a shop in Daikanyama that handles indigo-dyed products.
The entire area will be dyed in a deep "indigo" color.


This time, Blue Blue is offering an indigo-dyed suit set and button-down shirt made with their "Mayo Tae" fabric.
We've incorporated the quick-drying and refreshing properties of "Mayoyo," along with the durable fabric that becomes softer with wear, into versatile basic three-button blazers, trousers, and button-down shirts, allowing you to enjoy the long-lasting color changes achieved through indigo dyeing.
Blue Blue jacket ¥70,200, pants ¥36,720, shirt ¥31,320



In addition, we offer items made using indigo dyeing, which is the specialty of each brand. One of the appeals of these garments is that they become more comfortable with each wear, developing a unique patina, and the color gradually changes from dark blue to light blue.
Furthermore, we offer a wide selection of items, including T-shirts, scarves, and hats, which have been very popular in our promotions.


Cap: ¥7,344, Stole: ¥7,020 each

Blue Blue Japan Promotion □ Ongoing until April 5th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

*All prices include tax.

inquiry
03-3352-1111 (main representative)

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