HEELEY is a fragrance brand founded by James Healey, a perfumer and designer born in Yorkshire, England, who studied philosophy and aesthetics at King's College London and currently resides in Paris. The new fragrance "Healey Eau de Parfum Chypre 21," which will be released nationwide on Monday, March 28th, will be available for pre-sale at the 1st floor cosmetics section from Wednesday, March 2nd.


The most talked-about perfume of 20th-century France: "Chypre"

One of the known categories of perfumes is the "chypre" fragrance, which is based on scents of moss such as bergamot and oakmoss, and refers to an elegant, warm, and comforting fragrance.

Healy's new fragrance, "Chypre 21," which bears the very name of chypre, inherits the tradition of "chypre"—French chypre—which was celebrated as the most fashionable scent in Parisian social circles from the early 20th century. With its exquisite blend of bergamot, rose, patchouli, sandalwood, and oakmoss, it emerges as a clean, contemporary unisex perfume suitable for the 21st century.

A collection of James Healey's signature fragrances, all in one place.

Yuko Fujii, who is in charge of PR for HEELEY , recommends the new fragrance, "Chypre 21," saying, "The long-awaited new fragrance, 'Chypre 21,' is a scent that truly foreshadows the rise of 'modern chypre.' While chypre fragrances often have a classic image, Chypre 21 is a contemporary, sophisticated, and gender-neutral fragrance. It's recommended for when you want to exude a higher-class aura."

On the first floor, in the cosmetics section, starting March 2nd (Wednesday), the pre-sale of "Chypre 21" will be prominently featured, along with HEELEY 's popular standard products in the promotion space. "Chypre 21," a French classic fragrance that beautifully expresses the chic and sophisticated atmosphere of Paris with a hint of nostalgia, will become a part of your personality this spring.

HEELEY "Heeley Eau de Parfum Chypre 21" (100ml) 19,440 yen
Available nationwide from Monday, March 28, 2016 (pre-release Isetan Shinjuku Store, Men's Building 1F, March 2 (Wed)).
TOP: Italian bergamot, rosemary, violet leaf
HEART: Bulgarian rose, neroli, musk, saffron
BASE: Patchouli, Sandalwood, Oakmoss

*All prices include tax.

inquiry
03-3352-1111 (main representative)