The debut featured only two types of bottoms: "Pants for people who work while sitting in an Aeron chair" and "Pants for sitting in an Eames lounge chair and ottoman." There was a reason why Daisuke Kamide decided to take on a niche market with just two select styles.

Daisuke Kamide

TEÄTORA was launched in 2013. From February 17th (Wed) to March 1st (Tue), a pop-up store specializing in the packable series will be held at Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing. Sizes range from 46 to 52. This is the first time TEÄTORA has offered almost all colors in this limited-time pop-up. http://teatora.jp/

"We had planned to prepare several more molds in the future. However, because we went through more than 20 prototypes for each mold, the reality is that only two molds were ready in time for the first collection."

His relentless pursuit, which he confessed to being "actually," surprisingly paid off, and the fact that he "started with just two types of bottoms" became a hot topic. Furthermore, after gaining official recognition from Herman Miller Japan, he attracted attention from nomadic workers, especially creators.


In his previous job, where he was involved from the brand's inception, he led the project for eight years. He participated in Tokyo Collection and experienced runway shows. What he found after navigating the glamorous world of Tokyo fashion was a world of meticulously calculated utility wear for urban dwellers. When asked if this seemed to be the opposite of the creations he had worked on up until then, he said that he himself was aware of that.

"When I became independent, I was determined to break away from the existing clothing manufacturing process. Frankly, I think it's unrealistic for existing apparel manufacturers to release 100 or 200 new items in a single season. General manufacturers, including those in home appliances and automobiles, spend six months to a year launching one or a few new products, staking their company's future on it. At TEATORA , instead of creating 100 or 200 items, we focus all our resources and time on developing just one outstanding product. Our research and development are based on this philosophy."


Kamiide does not set themes for his spring/summer and autumn/winter collections. The only concept he embraces is "functional clothing for intellectual professionals." His ready-to-wear clothing, developed with the aim of maximizing the performance of creators, is attracting attention not only in Tokyo but around the world. At the recent London Fashion Week, he was selected as one of nine Japanese brands curated by BEAMS for MR.PORTER, the world's largest fashion e-commerce site.

"We are focusing on people who work based on their intellect, not just creators. We avoid fashion shoots, do not create a specific male image, and are mindful of anonymity."

The website features a gear chart, categorizing the entire collection with "work style" on the vertical axis and "TPO" (Time, Place, Occasion) on the horizontal axis. The collection is presented in an extremely logical and stoic manner. This functional pragmatism is based on a refined form of pragmatism.


The device coat and device jacket, belonging to the hands-free category, are packable to minimize travel luggage. An iPad can be stored in the waist pocket. Inside, there are utility pockets suitable for storing various devices, and the ventilation system allows access to inner and bottom pockets. What appears to be a front dart is actually a zipper, allowing access to the inner lining.

Wallet pants belong to the security category, and their design, which assumes sitting, eliminates back pockets, while the side pockets are cut in an L-shape for easy access while seated. The security pouch attached along the waistband can be reused as a packable pouch. The material is the same dry-touch nylon as the device coat and jacket. It is wrinkle-resistant, and is a perfectly functional garment that combines a minimalist design with unnecessary embellishments at a high level of utility performance.


Kamiide's artwork, which is extremely inorganic and meticulously calculated and focused on functionality, looks like the product of a computer that only produces the correct answer. He may be perceived as a cold, calculating designer, like an impeccably accurate calculator, but the words Kamiide occasionally speaks have a human warmth to them.

"I want to be of service to friends with whom I share my dreams and to people I respect. If I'm going to make clothes for someone, I want to make them for the people I love..."

Text: Ikeda Yasuyuki
Photo: Okada Natsuko

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