From Wednesday, February 17th, Isetan Shinjuku Store, Men's Building will be collaborating with the 2-in-1 device "Surface" on each floor to propose new possibilities through the fusion of digital technology and fashion.

* Isetan Shinjuku Store, Men's Building 1st Floor = Promotional image

Isetan Shinjuku Store, Men's Building 's first virtual showroom

Isetan Shinjuku Store, Men's Building 1st floor, a virtual showroom utilizing holograms*1 will be featured in the promotion. Models wearing items from "GEARIST*2" that will be introduced during the promotion will appear one after another as hologram data, allowing you to enjoy a new form of shopping. In addition, on both Saturday, February 20th and Sunday, February 21st, there will be an experience service where customers can have their image taken and turned into a hologram. Of course, touch and try out the "Surface Book" and "Surface Pro 4" will be available at all times.

*1/ A photograph that records a three-dimensional image. While regular photographs are two-dimensional records, holograms can reproduce three dimensions as three dimensions by using special lighting.
*2/The cutting-edge sensibility of the creator and the functionality of the garment as equipment brought about by technology. Fashion that fuses these two elements that the times demand, resulting in a modern and minimalist design. (Learn more here)

* Isetan Shinjuku Store, Men's Building 1st Floor = Window view of the main entrance

Surface has taken over window displays! Surface mannequins have also appeared.

At Isetan Shinjuku Store, Men's Building 15 digital mannequins using Surface Pro 4 devices greet customers at the main entrance on the 1st floor. Approximately 80 Surface devices are used for displays and services on each floor, including Pelle Morbida, a bag shop on the basement floor Isetan Shinjuku Store, Men's Building , where custom orders are accepted using Surface Pro 4 and a web-based custom app.

ISETAN MEN'S x Surface ~Embrace the Future~ □February 17th (Wed) - March 1st (Tue)
□ Isetan Shinjuku Store, Men's Building all floors

Hologram Experience □ February 20th (Sat), 21st (Sun), 27th (Sat), 28th (Sun)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

inquiry
03-3352-1111 (main representative)