*adidas Originals by White Mountaineering Blouson: ¥48,600

adidas Originals x White Mountaineering collaboration is launching worldwide ahead of other events, and the Acronym is making its debut at Isetan Men's, among other exciting developments.

In an increasingly complex society, the use of technology to improve convenience and a preference for simplicity are gaining traction. Interpreting the utility elements demanded by the times for the future, a promotion focusing on gear wear brought about by high technology will be held from Wednesday, February 17th to Tuesday, March 1st, primarily at Isetan Shinjuku Store, Men's Building 1st floor = Promotion Center.

The cutting-edge sensibilities and simple aesthetics of creators, combined with the functionality of gear brought about by technology—these elements, demanded by the times, are fused together to create a modern and minimalist style that is "Gearlist." The exquisite wardrobe born from this combination offers urban dwellers a new fashion style and lifestyle, creating a comfortable life filled with functionality and simplicity.

The promotion focuses on a total of 11 brands, including adidas Originals by White Mountaineering, which will be launched globally first. The lineup includes Acronym, designed by Errolson Hugh (known for his work with Nike ACG), a collaboration line between N. Hollywood and Mountain Hardwear, and Overtech, directed by stylist Tetsuo Kitahara, among many other noteworthy brands.

Furthermore, a digital and futuristic environment will appear on each floor Isetan Shinjuku Store, Men's Building , thanks to a collaboration between Isetan Men's and Microsoft Surface . Please look forward to it.

* Left: ARC'TERYX VEILANCE Parka ¥126,360 Right: OVERTECH Poncho ¥58,320

□Watch the "Gearlist" fashion video shot by WWD Japan here

*All prices include tax.

GEARIST
□February 17th (Wednesday) - March 1st (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion / Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators ■ Brands available: ACRONYM / adidas Originals by White Mountaineering / ARC'TERYX VEILANCE / BLK / Christopher Raeburn / DYNE / ISAORA / Lexdray / MOUTAIN HARDWEAR SPECIALLY FOR N.HOOLY / WOD / OAMC / OVERTECH

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)