The power of color lies not only in fashion and coordination, but also in how wearing it can change your mood.
For example, when you want to stay calm, you might choose "blue," and when you want to be positive, you might choose "red." Sometimes, it's good to harness the power of color. If it's your favorite watch that you wear all the time, you might feel even more empowered. The fact that it's easy to incorporate into your everyday fashion is also one of its charms. From the carefully curated lineup of men's watches available on the 8th floor of Isetan Shinjuku Store, Men's Building , we introduce the various images that each color evokes.
Isetan Men's Net will be focusing on "blue," the color of intelligence, which represents "calmness and composure."


Nomos Glashütte, with its simple yet modern design incorporating the Bauhaus design characterized by a combination of straight and curved lines, is extremely popular in Japan. In recent years, it has also attracted attention from around the world as a manufacture brand boasting high technical capabilities.
Among them, the "Zurich," with its beautiful deep blue dial, is particularly eye-catching. Despite being an automatic watch, it has a user-friendly size and a design that can be worn for a long time, both on and off duty. With its presence that sets it apart from other Nomos models, it is a recommended item for adults who want to subtly express their individuality and wear it daily.
Nomos Glashütte "Zurich"
Automatic winding, stainless steel, case diameter 39.7mm, 3 ATM water resistance, 529,200 yen



BREMONT is a cutting-edge British brand founded in 2002 by brothers whose father was a pilot.
With all models meeting COSC chronometer standards and having made its first appearance at Baselworld in 2014, the company has made further strides as a manufacturer of authentic mechanical watches in recent years.
The "U-2" was specially made for the 9th Reconnaissance Wing at Beale Air Force Base in California, USA, and was designed to withstand the harsh environments experienced by elite pilots. In particular, the "U-2 Blue" features a deep blue color not only on the dial and strap, but also on the aluminum sides of the case, making it look impressive even from the side when worn.
Bremont "U-2 Blue"
Automatic winding, stainless steel, 43mm case diameter, 10 ATM water resistance, COSC chronometer certified, 723,600 yen



JUNGHANS is a long-established German watch manufacturer. With a history spanning 150 years, the company has a well-established reputation for its high level of technical expertise, including the release of radio-controlled watches. The new color of the "Meister Chronoscoop," released in 2015, is a purplish-blue inspired by the "blue hour," a time when the entire sky is dyed a deep blue only during the limited hours after sunrise and sunset. It is a sophisticated piece that stands out even among Junghans' collections, which often have a monochrome feel.
Junghans "Meister Chronoscope"
Automatic winding, stainless steel, 40.4mm case diameter, 3 ATM water resistance, 305,640 yen



When the multi-layered structure concept was launched in 2013, the Terrascope was only available in a 44mm size, but in 2015, a 39mm size was added to the lineup. Furthermore, it is a popular model for both men and women, with a wide variety of dial designs. The one we are introducing this time is characterized by a dial that has been processed with EDM (electrical discharge) processing, which creates a unique charm. EDM (electrical discharge) processing is a technology that uses electrical energy to create sparks and melts metal with the heat, so delicate irregularities are created and the finish is dynamic like the vast ocean.
JeanRichard "Terrascope 39mm"
Automatic winding, stainless steel, 39mm case diameter, 10 ATM water resistance, 237,600 yen


In addition to blue, we introduce a diverse lineup of six colors: black, brown, gray, red, and orange.
Please take this opportunity to check it out.

Color Watch Collection
February 17th (Wednesday) - March 1st (Tuesday)
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
03-3352-1111 (main representative)