Founded in 1821 in Saint-Imier, Switzerland, Longines has continued to create watches for 180 years, based on the themes of "tradition," "elegance," and "performance."
In the late 1860s, the Swiss watchmaking industry, which at the time carried out various processes in separate locations, consolidated these processes into one location and improved the movement manufacturing process, leading to the creation of the Longines watchmaking factory. Since then, it has continued to develop tirelessly, releasing various collections and gaining international recognition.
This time, we will introduce collections that are fitting to tell the history of Longines, organized by theme.


Commitment to equestrian sports — Our involvement with equestrian sports began in 1878 when we manufactured a chronograph engraved with a horse and jockey. We have continued our commitment to equestrian sports to this day, including participating in show jumping for the first time in 1912.

Longines, the official timekeeper of the Royal Ascot Race Meeting, Britain's most prestigious horse race, was further honored in 2013 to become the official watchmaker. The Conquest Classic, released in 2013, features a design that combines sportiness and elegance, and the "Conquest Classic Moonphase" is a model that pays homage to the equestrian sport, which is bound by strong ties.
"Conquest Classic Moonphase" 1,490,400 yen (Automatic winding, 18K rose gold, 41mm case diameter, 5 ATM water resistance)


Eternal elegance—with its winged hourglass as its trademark, Longines continues to create beautifully balanced, refined, and classic timepieces. The collections, where products, lines, shapes, and materials harmonize perfectly, embody the Longines tradition of exceptional purity and craftsmanship.

The 1920s were a time of rapid global change and significant developments in various fields. The Longines Evidenza was released during this era, a time when creative activities could be pursued with unprecedented freedom of thought. It is a model that inherits the tonneau-shaped design that was first introduced in 1911.
"Evidenza" 878,040 yen (Automatic winding, 18K rose gold, case size 38.7 x 33.1 mm, 3 ATM water resistance)


A history as a "timekeeping instrument"—Since its founding, Longines has been committed to manufacturing chronographs, and has been particularly active in the field of sports timing, serving as the official timekeeper for the Olympics and other events. Currently, under its business strategy of providing excellent Swiss watches at reasonable prices, Longines uses ETA movements, but the "Cal.L688.2" column wheel chronograph is equipped with a special movement jointly developed with ETA.

The Longines Saint-Imier Collection was launched in 2012, the year of its 180th anniversary. Inspired by the origins of watchmaking, the model is named after Saint-Imier, the city where the company was founded. The case design is based on a model manufactured in 1945, with smooth lines and distinctive lugs that are innovative and express an exquisite balance between classic and modern elements that evoke a sense of nostalgia.
"Saint-Imier Column Wheel Chronograph" 1,162,080 yen (Automatic winding, 18K rose gold, 39mm case diameter, 3 ATM water resistance)

*All prices include tax.

LONGINES Watch Promotion
February 3rd (Wednesday) - February 16th (Tuesday), 2016
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

inquiry
03-3352-1111 (main representative)