Keep an eye on this newcomer from Italy!

FORTELA, making its debut in the business clothing section on the 5th floor of the Isetan Shinjuku Store, Men's Building , is a brand produced by the renowned fashionista Alessandro Squarzi. It is characterized by its use of vintage-like materials reminiscent of the good old days of America, the pioneering era and the Gold Rush.


Furthermore, FRADI is a newcomer brand run by brothers based in Puglia, Italy, and was featured in a pop-up at the actual Pitti Uomo exhibition. Isetan Shinjuku Store, Men's Building will also be hosting a pop-up during the same period as the Pitti exhibition. Look forward to FRADI, a brand making its debut in Japan and exclusively available at Mitsukoshi Isetan, for Spring/Summer 2016.


Furthermore, in the business clothing category, we'll see DORIA 1905, an original brand from the factory known for producing Borsalino , featuring a variety of colorful tapes, and BARASHAN, a brand started by the eldest son of the Scudeli family, who built their career through OEM production for brands like Eleventy. Their discerning eye for materials and well-balanced pricing are definitely worth paying attention to.

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