EVENT
2015.12.02 update

The Viridi-anne | Spring/Summer 2016 Collection Launches, Limited-Time Pop-Up Store Held

12.02 Wed -12.08 Tue
Isetan Shinjuku Men's Building 2F International Creators

Isetan Men's will be launching its Spring/Summer 2016 collection early, starting December 2nd (Wednesday). At the International Creators section on the 2nd floor of Isetan Shinjuku Store, Men's Building , a pop-up promotion for The Viridian, designed by Tomoaki Okaba, will be held until December 8th (Tuesday).

The Viridian is renowned for its sophisticated style based on black and its use of materials that age gracefully. The theme for Spring/Summer 2016 is "ASHES TO........ ashes to ashes, dust to dust." This Christian concept, primarily used in burial, symbolizes withered and decaying colors. The collection is made entirely of monochrome, mainly black and gray, using washi paper, linen, and ramie to create a dry and expressive look, finished with ink dyeing and flowing dyeing techniques to give it an ash-like feel.


This loose-fitting mountain parka, characteristic of The Viridian, features a rich texture thanks to the use of ramie yarn. It offers a sophisticated urban street style with attention to detail and materials.
Mountain parka ¥95,040, Pants ¥31,320, Sneakers ¥51,840, Backpack ¥70,200

*All prices include tax.

The Viridi-anne Promotion □ December 2nd (Wed) - 8th (Tue)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

inquiry
03-3352-1111 (main representative)

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