Marinella began its history in Naples, Italy in 1914. What is the appeal of the brand, as told by Maurizio Marinella, the third-generation head of the family and grandson of the founder, Eugenio Marinella?


"Our brand celebrated its 100th anniversary in 2014. My grandfather, Eugenio, the founder, and my father, Luigi, the second generation, both told me, 'You don't need to expand your business scope more than necessary. However, you must raise the quality.'"

At the time of its founding, London was the center of men's fashion. Men not only in Naples, but throughout Italy, admired London's fashion.

"My grandfather started a shop importing and selling clothes, umbrellas, shoes, and other items from London. That was the beginning of our company's history. However, the people of Naples have always had pride in the fact that they are second to none when it comes to craftsmanship. That is the skill of our artisans, which continues to be passed down to the present day."

Therefore, from the mid-1900s onward, the skills of these craftsmen were put to use in making ties.

"What we have always cherished is our pride in being a Neapolitan brand."

It is said that Marinella became recognized worldwide as the finest Thai tuna after a box containing six bottles of Marinella Thai tuna was presented to the heads of state attending the G7 meeting in Naples in 1994, influencing the world's VIPs.


So, what exactly is the appeal of Marinella's Thai cuisine?

"The fabric is silk. We've always used British-made printed silk, and continue to use it today. The printed silk weighs 36 ounces. Also, the seven-fold tie, known as settepieghe, is a distinctive feature of our ties. The settepieghe tie, which originated in the 1940s, didn't use interlining at the time. So, folding it seven times was just right to give the knot volume. Also, seven folds were suitable for cutting the base fabric on the bias to make one tie. Later, interlining was added from the perspective of the beauty of the knot and the durability of the tie."

What are the differences between Thailand then and Thailand today?

"Ties from that era were seamless and about 140cm long, about 8cm shorter than modern ties. This style was produced until the late 1960s. The reason they were shorter was that men at the time mainly wore vests, so a shorter tie wasn't a problem. As time went on, vests were discarded, and ties became longer as a result."

We collaborated with Isetan Men's to recreate the style of Thailand from that era.