Prim is a leading watch manufacturer in the Czech Republic, boasting high technical capabilities as a true manufacture brand. Its history began in the mid-1800s, and from 1949, when it started producing watches under the Prim name, to the present day, it continues to create traditional watches that exude craftsmanship.


From the movement to the case, the Bohemian crystal glass (a specialty of the Czech Republic), the dial, and the hands, these watches are consistently produced in-house. They continue to be cherished as luxurious timepieces, often presented as gifts at international ceremonies and sporting events.


---The flagship model "Spartak," meaning "the people," has been passed down since 1955.


This model, which reflects the Czech spirit of respecting the working-class hero Spartacus who stood up against the Roman Empire, features a small 36mm size and classic design, making it suitable for both formal and casual occasions for many years to come.
"Spartak" manual winding (in-house), stainless steel, 36mm case diameter, 5 ATM water resistance, 426,600 yen

This model, an automatic winding version of the "Spartak" watch that symbolizes the "bravery" inherent in Czech philosophy, has been increased in size to 40mm, giving it a more casual feel. It's a design that can truly be called old-new.


"Spartak Automatic" Automatic winding (in-house movement), stainless steel, 40mm case diameter, 5 ATM water resistance, 459,000 yen


--- "Pavók" means "spider" in Czech.



The design, reminiscent of spiders which are considered guardians of prosperity and good fortune in Europe, features a minimalist 34mm case with a unique lug style and striking red second hand. The heart pattern decoration on the dial follows that of the original model manufactured in the 1960s.
"Pavuk" manual winding (in-house), stainless steel, 34mm case diameter, 5 ATM water resistance, 496,800 yen


--- The elegant "Diplomat," named after a "diplomat."


This model, which has been cherished as a gift for state guests, is characterized by the radial design on its dial. With its index bezel providing excellent legibility, it is a simple yet uniquely original timepiece.
"Diplomat" automatic movement (in-house), stainless steel, 40mm case diameter, 5 ATM water resistance, 594,000 yen

Prim continues to create exquisite timepieces that can be called works of art, using the same hand-finishing techniques as in its earlier works. Take this opportunity to see their meticulously crafted collection, which fuses cutting-edge technology with the watchmaking of a bygone era.



*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3552-1111 (main representative)