My top recommendation for adult knitwear is "cashmere."

New knit cardigans such as ZANONE 's "New Kyoto" and DRUMOHR's shawl-collar cardigans have started selling well, and JOHN SMEDLEY 's knit displays have appeared, indicating that as temperatures drop, high-quality, warm, and comfortable "adult knitwear" is in demand.


Hiroaki Aoto, Assistant Sales Manager for Sweaters and Casual Shirts on the 1st Floor Isetan Shinjuku Store, Men's Building says, "In terms of design, the so-called 'shallow V' and crew neck styles have been popular from the start, and light gray and navy are standard colors. Items that can be worn casually are popular. As the season progresses, cashmere is the recommended material, and brands like JOHNSTONS OF ELGIN are reasonably priced and highly recommended."

Cashillage pop-up event is currently underway.

At Isetan Shinjuku Store, Men's Building 1st floor, in the sweater and casual shirt section, a pop-up shop for the original brand Cashage, a specialist cashmere knit manufacturer, is being held until November 17th (Tuesday). Cashage is a portmanteau of "cashmere" and "Bon Voyage," and its theme is "knits that beautifully color the long journey of life," with a focus on meticulous craftsmanship.



He recommended the brand, saying, "The main appeal of Cashage is its use of high-quality cashmere. The V-neck and crew neck sweaters are made with high-gauge knit fabric woven in Japan using cashmere yarn sourced from the Alashan region of Inner Mongolia, provided by Cariaggi, an Italian spinning manufacturer that supplies cashmere yarn. The crew neck sweaters can be worn casually like a cut-and-sew top, and the V-neck sweaters are suitable for both casual and formal occasions. They are available in three colors: medium gray, hibiscus pink, and Orion blue."
Cashillage V-neck sweater: ¥51,840

Another new addition is a duffel coat made of 100% cashmere, breaking the conventional idea that duffel coats are made of heavy-weight Melton fabric. By using Milano rib knit, which originated in Italy, the fabric's stretch in both directions is suppressed, increasing its shape retention and achieving functionality such as a firm feel while remaining warm inside. The result is a "light and soft feel."
Cashillage Duffle Coat: ¥151,200

At Cashillage, you'll find a wide variety of cashmere items that are disguised as the so-called "classic men's design"—the wolf.


When December arrives, knitwear + scarf + hat

Also worth checking out is BATONER , a factory brand that debuted in 2013. They offer popular low-gauge knitwear with beautiful rib knitting, especially among women, but what really stands out is the indescribable warmth and spongy texture you feel when you actually touch it. Knitwear lovers shouldn't miss it.
BATONER 100% Cashmere Sweater ¥51,840



He says, "Starting Wednesday, December 9th, I will be giving lectures on how to wear scarves and stoles featuring cashmere, so please look forward to it."

A comfortable knit sweater is perfect for this season. Pair it with warm accessories like a scarf, stole, or hat to create a style that's uniquely yours.

CASHYAGE Pop-up Shop □ Now open until November 17th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

*All prices include tax.

inquiry
03-3352-1111 (main representative)