The Campaign for Wool is a global campaign initiated by Prince Charles of the United Kingdom to promote the wonders of wool, a natural fiber. Numerous retailers, fashion designers, and producers from across countries and regions participate and collaborate to promote and revive wool. It started in 2010 and holds events every year in major cities around the world.

A scene from a Campaign for Wool event. The elegant dress and mannish suit worn by the model on the left are all made of wool.

The advantages of wool clothing
Made from natural materials, it is environmentally friendly, breathable, can be worn year-round, is supple, durable, and boasts high functionality such as water repellency.


A world of wool expressed through trick art appears. <br>This time, the Campaign for Wool promotion will be held throughout the entire Isetan Shinjuku store.On the 1st floor of the main building, The Stage will feature a world of wool using trick art designed by creative director Azami Tawada.With the theme of "connecting," the stage will be set up with sheep models, 3D art, and photo spots, allowing visitors to experience the new possibilities of wool.



A closer look at brands that Britain, the land of gentlemen, is proud of, such as Henry Poole.
At Isetan Shinjuku Store, Men's Building a special display will be set up in the store, featuring sheep models and highlighting a particular brand. The featured brand is Henry Poole . On November 7th (Sat) and 8th (Sun), staff from the UK will be visiting the store to hold a fitting session. Don't miss this chance to experience the charm of Savile Row's oldest tailor, founded in 1806.
Additionally, Hackett London will be launching a limited collection. On Friday, November 6th, Jeremy Hackett himself will be visiting the store to offer personal styling, and each floor will showcase brands that embody the spirit of "gentleman."

Campaign for Wool
From November 3rd (Tuesday, public holiday) to November 10th (Tuesday)
Isetan Shinjuku Store, Men's Building = Every floor

inquiry
03-3352-1111 (main representative)