Reebok CLASSIC x mastermind JAPAN | The second collaboration with mastermind JAPAN has been released and is also available for purchase online.
- 10.09 Fri
- Isetan Shinjuku Men's Building 2F International Creators

The second collaboration between Reebok CLASSIC and mastermind JAPAN has been released.
Following the "Ventilator" and "LX 8500" released in September, we will be releasing our second collaboration with mastermind JAPAN, a world-renowned Japanese fashion brand helmed by Masaaki Honma, on October 10th (Saturday). The second collaboration will feature two models: the "Instapump Fury," the brand's most iconic model, and the "Furylite," a new model that inherits its DNA. Similar to the first collaboration, the designs are simple, based on mastermind JAPAN's signature black color, with the iconic skull motif in silver.
Isetan Men's will release two new shoe styles, the "Instapump Fury" and "FuryLite," on Saturday, October 10th at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building . They will also be available for purchase on the Isetan Online Store the following day, Sunday, October 11th. (Women's items will be sold at Re-Style Plus on the 3rd floor of the main building.)

Reebok CLASSIC x mastermind JAPAN Left: "Instapump Fury" ¥27,000 (tax included) Right: "Fury Lite" ¥15,120 (tax included)
■ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators ■ Main Building 3rd Floor = Re-Style Plus ■ On sale from October 10th (Sat) *Available at Isetan Online Store from 10:00 AM on October 11th (Sun) ⇒ Purchase here
Regarding the sale of "Reebok CLASSIC x mastermind JAPAN" on Saturday, October 10th: ■ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators ■ Main Building 3rd Floor = Re-Style Plus
For sales on Saturday, October 10th, please come to the following location if you wish to purchase.
□ Customers who wish to purchase men's items
iCard, MICARD, and Mitsukoshi M CARD members (excluding temporary cards)
Please gather at Isetan Shinjuku Store, Men's Building , 1st floor, entrance 2 on the Yasukuni-dori side, by 9:30 AM.
Starting at 9:30 AM, a lottery will be held to determine the order of entry, with priority given to customers holding the above-mentioned cards.
Participation in the lottery will close at 9:30 AM.
*Customers participating in the entry lottery must bring their iCard, MICARD, or Mitsukoshi M CARD, as well as a form of identification for verification purposes.
Please note that only identification documents valid at the time of application for iCard, MICARD, or Mitsukoshi M CARD will be accepted (e.g., driver's license, passport, health insurance card, resident registration card with photo, alien registration card, etc.).
*Please note that those without a valid form of identification will not be able to participate in the lottery.
*The lottery may end after the store has opened.
Customers other than the above cardholders
Please gather at the main entrance on the 1st floor Isetan Shinjuku Store, Men's Building by 9:30 AM.
Starting at 9:30 AM, a lottery will be held to determine the order of entry.
Participation in the lottery will close at 9:30 AM.
*Due to limited availability, you may not be able to participate in the lottery.
*Please note that we plan to sell approximately 100 pairs of two different styles in stores.
[Important Notes Regarding Your Purchase]
・Only the customer who was selected in the lottery may make a purchase. Please note that lending or borrowing of the above card is prohibited. If it is discovered that either customer is lending or borrowing the card, both customers will be refused service.
Due to anticipated crowds, entry will be limited to the lottery winners only. Please note that in case of congestion, we may restrict entry to certain entrances or limit the number of visitors allowed inside. Thank you for your understanding.
Due to anticipated crowds, we may limit purchases. Furthermore, depending on the crowd situation on the day, we may limit your shopping time. Thank you for your understanding.
Please note that even if you line up, you may not be able to purchase the item.
Please note that we do not accept reservations, holds, or telephone orders for any of our products.
Reebok Classic x mastermind Japan products will also be available for purchase at the Isetan online store from 10:00 AM on Sunday, October 11th.
□ Customers who wish to purchase women's items
iCard, MICARD, and Mitsukoshi M CARD members (excluding temporary cards)
Please gather at the main building's 1st floor, parking lot side entrance 1, by 9:30 AM.
Starting at 9:30 AM, a lottery will be held to determine the order of entry, with priority given to customers holding the above-mentioned cards.
Participation in the lottery will close at 9:30 AM.
*Customers participating in the entry lottery must bring their iCard, MICARD, or Mitsukoshi M CARD, as well as a form of identification for verification purposes.
Please note that only identification documents valid at the time of application for iCard, MICARD, or Mitsukoshi M CARD will be accepted (e.g., driver's license, passport, health insurance card, resident registration card with photo, alien registration card, etc.).
*Please note that those without a valid form of identification will not be able to participate in the lottery.
*The lottery may end after the store has opened.
Customers other than the above cardholders
Please gather at the main building's basement level, near the parking lot entrance, by 9:30 AM.
Starting at 9:30 AM, a lottery will be held to determine the order of entry.
Participation in the lottery will close at 9:30 AM.
[Important Notes Regarding Your Purchase]
Please note that even if you line up for the lottery for admission tickets, you may not be able to purchase the product.
・Only the customer who was selected in the lottery may make a purchase. Please note that lending or borrowing of the above card is prohibited. If it is discovered that either customer is lending or borrowing the card, both customers will be refused service.
Due to anticipated crowds, we may limit purchases. Furthermore, depending on the crowd situation on the day, we may limit your shopping time. Thank you for your understanding.
・We are unable to reserve items for you.
*Reebok Classic x mastermind Japan products will also be available for purchase at the Isetan online store from 10:00 AM on Sunday, October 11th.
The Shinjuku store will be open from 10:30 AM to 8:00 PM.
Isetan Online Store
http://isetan.mistore.jp/onlinestore
inquiry
03-3552-1111 (main representative)
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