To commemorate the 80th anniversary of Yoshida & Co., we will be holding a special event at The Stage on the 1st floor of the Isetan Shinjuku Main Building. A collection of commemorative products created in collaboration with world-renowned artists, designers, and brands will be on display. We will also be introducing items that will be sold exclusively at Isetan Shinjuku or available for pre-sale.

ENGINEERED GARMENTS


This collaboration with Engineered Garments, highly regarded for its meticulously calculated and sophisticated designs, utilizes Engineered Garments' original fabric, Nylon Cotton Sateen (composed of 50% cotton and 50% nylon), which is also used in military applications, and features a cross print. The included canvas tape and metal parts further enhance the military feel. The collection includes three styles: a backpack, a sacoche, and a 2-way helmet bag. These are limited edition items for YOSHIDA 80th ANNIVERSARY THE STAGE.
ENGINEERED GARMENTS (from left): 2WAY HELMET BAG ¥55,080, SACOSH ¥16,200, BACKPACK ¥70,200 *Available exclusively at Isetan Shinjuku store.


adidas Originals



The upper is partially made of the same nylon twill fabric as the Tanker series, and the lining is made of orange goat leather. This special model comes with two types of shoelaces inspired by the Tanker series. In addition to the black color which sold out immediately at the direct store, a new navy color will be available for pre-sale. The navy color uses nubuck leather, resulting in an exquisitely casual look. A drawstring bag made by PORTER is included for storing the shoes.
adidas Originals Stan Smith ¥17,280 (tax included) *Available in two colors: navy and black. The navy version will be available exclusively at Isetan Shinjuku store.


PAUL SMITH

This collaborative item with Paul Smith, a leading British fashion brand, features Paul Smith's signature contrasting colors, with the orange color being an homage to Yoshida & Co. (a Japanese bag manufacturer). It comes with an original shoehorn.
PAUL SMITH ( from left): 2-Way Waist Bag ¥40,200, 3-Way Briefcase ¥61,500, Backpack ¥69,200 *Available exclusively at Isetan Shinjuku store


fragment F/Fragment Design

The items from Hiroshi Fujiwara's design project, fragment design, utilize Cuben Fiber, a special fabric made by laminating lightweight yet strong threads. Despite its translucent appearance, it boasts high durability, making it an appealing and superior material.
fragment design / Fragment Design From left: TOTE BAG PRICE 33,700 yen, 2WAY BOSTON BAG PRICE 47,000 yen, BACK PACK 69,800 yen *Pre-sale at Isetan Shinjuku store


STONE ISLAND


This collaboration with the Italian high-end outdoor brand STONE ISLAND features two original textiles that are iconic to Stone Island. One is a polypropylene canvas fabric so light it floats on water. The other is a nylon metallic material with a unique sheen. This is a special capsule collection that uses Stone Island's signature patches and snap buttons.
STONE ISLAND from left): SHOULDER BAG ¥52,300, 2WAY BOSTON BAG ¥55,300, BACK PACK ¥69,500 *Available exclusively at Isetan Shinjuku store.


MISSONI
This collaboration with the long-established Italian fashion house Missoni is a capsule collection combining Missoni's original knitwear with Yoshida & Co.'s original fabrics. Gold metal parts add an accent, creating a luxurious impression.
MISSONI ( from left): TOTE BAG ¥43,200, 2WAY BOSTON BAG ¥57,500, BACK PACK ¥74,200 *Available exclusively at Isetan Shinjuku store.

M/M Paris/M/M Paris

This capsule collection, created in collaboration with Paris-based creative unit M/M Paris, features their iconic graphic "WORLD OF M/M" printed all over, resulting in a highly artistic collection.
M/M Paris ( from left): 2WAY BOSTON BAG ¥32,400, TOTE BACK ¥43,200, BACK PACK ¥64,800 *Available exclusively at Isetan Shinjuku store.


LOCKWOOD UMBRELLAS


We commissioned LOCKWOOD UMBRELLAS, a rising umbrella brand from London, to create an original umbrella. It uses Yoshida & Co.'s original camouflage nylon twill and features a leather strap for easy carrying. This special item comes with an original design canvas umbrella bag.
LOCKWOOD UMBRELLAS ( from left): UMBRELLA (OAK) ¥49,680, UMBRELLA (HICKORY) ¥49,680


SHISEIDO MEN


We have collaborated with Shiseido Men to develop a travel kit themed around "travel," one of the core concepts of Yoshida & Co.'s manufacturing. The kit includes a skincare kit that helps maintain healthy skin wherever you travel, and a dedicated pouch for neatly storing it. The travel kit's packaging color is a special rescue orange to commemorate our 80th anniversary.
SHISEIDO MEN GROOMING KIT & POUCH ¥10,800 *Pre-sale at Isetan Shinjuku store


Collaborating brands and artists
adidas Originals, fragment design, JAMES JARVIS, LOCKWOOD UMBRELLAS, MICHAEL LAU, MISSONI, M/M(Paris), OFF-WHITE c/o VIRGIL ABLOH, Paul Smith, RYAN GANDER, SHISEIDO MEN, STONE ISLAND, Ryota Aoki, Mitsuei Maehara Shoten

YOSHIDA 80th ANNIVERSARY THE STAGE
From August 19th (Wed) to August 24th (Mon) *Closed on August 25th (Tue) Main Building 1st Floor = The Stage

Information regarding sales methods can be found here.

inquiry
03-3552-1111 (main representative)