Brift H, founded by Yuya Hasegawa, who established a new style of shoe polishing, will be holding an original shoe care event at the Men's Shoes section on the first basement floor Isetan Shinjuku Store, Men's Building .


Who is Yuya Hasegawa, the founder of Brift H?

I started shining shoes on the streets when I was 20 years old. I didn't have a mentor; I learned by watching the techniques of other shoe shiners who were also working on the streets, and I practiced on my own.
Driven by a desire to change the prejudice against craftsmen and the Japanese perception of shoe shining that he felt while shining shoes on the street, he opened a shop in Aoyama featuring a substantial bar counter. It has captivated many shoe enthusiasts and constantly creates new styles with innovative techniques and a unique perspective.
He is a rising star in the shoe polishing world, specializing in suggesting the optimal care methods for each pair of shoes and communicating with customers through their footwear.


Demonstration sales of original shoe care products created by professional connoisseurs.

Thanks to his unique techniques, Mr. Hasegawa receives customers' shoes from all over the country. Now, Brift H's original shoe care products, led by Mr. Hasegawa, have been released.
These shoe creams and cleaners, crafted from scratch with a craftsman's perspective, prioritize ease of use and clarity for beginners, while also delivering a performance that even professionals will appreciate.
At the event, Mr. Hasegawa will be invited to the store to showcase the appeal of these care products and demonstrate his expert skills.

We also offer shoe care consultations. Why not take this opportunity to become captivated by the profound charm of shoes?

Brift H/Brift H Shoe Care Event
Saturday, May 16th, from 10:30 AM to 7:00 PM, and Sunday, May 17th, from 11:00 AM to 7:00 PM. *Please note that we may be unavailable during certain times.
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

inquiry
03-3352-1111 (main representative)