America continues to transmit its unique culture, and its value is being recognized anew.
Therefore, Isetan Men's will feature brands ranging from established American brands to up-and-coming brands on every floor Isetan Shinjuku Store, Men's Building . In particular, Hunting World will appear on the 1st floor and basement 1st floor Isetan Shinjuku Store, Men's Building , with its appeal being showcased in separate sections.
Also starting on the same day, the "MY NEW YORK LIFE AT ISETAN MEN'S" event will be held on the 7th floor of the main building, bringing together a variety of popular New York brands. Supervised by Ace Hotel, the event will feature clothing brands such as Saturdays Surf New York and DOUBLE RL , as well as limited-time menus from Magnolia Bakery, the pioneer of cupcakes, offering a wealth of the latest fashion, food, and culture. When you get tired, why not take a break with a cup of coffee from Saturdays Surf New York? Please come and experience the New York vibe during this event.

"MY NEW YORK LIFE AT ISETAN MEN'S"
Dates: November 19th (Wed) - 24th (Mon), closing at 6:00 PM on the final day. Location: Isetan Shinjuku Main Building, 7th Floor Event Hall.


Exhibiting brands (in alphabetical order)
ACE HOTEL NEW YORK


This renovated hotel, opened in Manhattan in 2009 by a hotel group originating on the West Coast, will be recreated at this fair, with decoration supervision provided by the group. Visitors can experience the Ace Hotel New York through its charming concierges, wallpaper collages, and more. In addition, the booth will feature original souvenir goods that are not available in Japan.

BLACK FLEECE BY Brooks Brothers


This brand was born from a collaboration between Brooks Brothers , a long-established American traditional brand, and up-and-coming designer Thom Browne. At this fair, we will be holding a world-first customization event where you can have metal buttons featuring the brand's icon attached to your button-down shirt.

BROOKLYN TREASURY is a brand created by two designers born and raised in Brooklyn, New York, featuring graphics and lettering inspired by Brooklyn. They offer sweatshirts and caps.

GANT RUGGER / Gant Rugger <br> Gant Rugger is a highly fashionable second line that inherits the DNA of Gant, a long-established brand that popularized button-down shirts in America. We offer a total look for a new kind of American traditional style that is easy to wear.

HARNEY&SONS


This tea manufacturer supplies high-quality tea to luxury hotels in Manhattan. Their teas have earned them the prestigious Afternoon Tea Awards, often called the "Oscars of the tea industry," demonstrating their undeniable quality. They also plan to offer sophisticated, colorful packaging and popular, uniquely crafted blends.

MAGNOLIA BAKERY


Magnolia Bakery, headquartered in West Village, is credited with sparking the cupcake boom. Their signature item is cupcakes decorated with colorful icing and other toppings, evoking a sense of nostalgia. This fair will feature limited-edition menu items with special decorations and popular merchandise from their flagship store.

Mrs. Jermyn


This brand, based in Brooklyn, is run by Finnish graphic designer Annika Jermin. This time, we're introducing a one-of-a-kind bear-shaped cushion made from a remade shirt of their signature product, "Mr. TEDI."

OVADIA&SONS


Founded in 2010 by the Ovadia brothers, who were born and raised in New York, this up-and-coming designer brand proposes a new American traditional style based on tailoring.

RAG&BONE


This leading New York brand, whose workwear-inspired wardrobe has garnered attention at NY Fashion Week and elsewhere, will be releasing a camouflage bag in collaboration with the popular PORTER , as well as a coat exclusively at Isetan Shinjuku Store .

DOUBLE RL

SATURDAYS SURF NYC
This surf shop opened in Soho in 2009. It also features an attached coffee stand, allowing customers to take a break while shopping. They offer a wide selection of items, from limited-edition color sweatshirts to outerwear and accessories.

SCHOTT is a long-established brand that celebrated its 100th anniversary, committed to manufacturing products made in the USA. They offer a range of colored leather and camouflage models.

STADLER KAHN / Stadler Kahn <br> A lifestyle brand created by New York-born artist Alexander Stadler. They offer scarves, socks, tote bags, and other items using vibrant, original textiles.

inquiry
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