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Stylish men today are all about sophisticated comfort—RICH & COMFORTABLE are absolutely what we need

Stylish men today are all about sophisticated comfort—RICH & COMFORTABLE are absolutely what we need

The allure of a man found in classic style is timeless and unchanging. However, the way a man behaves is updated according to the changing times, so we too should strive to fit in perfectly. This special feature succinctly conveys the allure of today, which demands a sporty, light, and supple style. This year, once again, we have collaborated with Italian gentlemen, masters of craftsmanship, to create unique items suitable for the modern gentleman. Here, we introduce items that fuse their expertise in classic tailoring with the masculinity envisioned by LEON and Mitsukoshi Isetan. Rich, comfortable, and subtly exuding masculinity, these items can be described as "glossy comfort," embodying the essence of modern masculinity.

2017.10.07 update

A subtle twist in tailoring can further differentiate your product—a basic item is subtly updated.

The charm of Italian men's fashion choices lies in subtly updating extremely basic items. Here are items from masters who understand this sensibility and put it into practice in their craft. Simply adding these to your existing wardrobe will give you a fr
2017.10.06 update

The ultimate all-around comfortable slacks are here! ──PT01 Gray Slacks

Slacks are the cornerstone of our style. They pair perfectly with jackets, and even with tougher outerwear like military or biker jackets, they create a refined and balanced look. They match seamlessly with any jacket or outerwear, yet maintain a calm and
2017.10.05 update

Elegant comfort in a material with a unique texture—either choice will give you an elegant look.

Naturally, the way an outfit looks changes depending on the feel of the material. Understanding these characteristics, Mitsukoshi Isetan has selected two luxurious materials. One is classic, the other high-tech, but their elegant and lustrous appearance a
2017.10.04 update

Even cozy outerwear can be transformed into a sophisticated urban style with high-tech features—it boasts a sharp look and excellent heat retention.

Our honest opinion is that we want to update and differentiate our winter outerwear staples. To meet this need, we introduce "glossy comfort" outerwear as envisioned by Italian gentlemen. Each piece is a basic item that we know well, updated with just the
2017.10.01 update

And with a dressy knit, you can achieve effortless, elegant comfort—the cozy feel and sophisticated look are great. And with a dressy knit...

The dressy style mentioned earlier is a prime example of "glossy comfort." From that perspective, the "formalization of knitwear" is a trend that cannot be overlooked. Here, we introduce a lineup created by Italian knitwear experts and Mitsukoshi Isetan.
2017.09.30 update

Modern dresses are both stylish and comfortable—they look polished, but with high-tech tailoring for ultimate comfort.

The key to "glossy comfort" is achieving both classic allure and modern comfort. Here, we introduce items that maintain the elegance of Italian tailoring while exuding a relaxed feel with a modern approach. The supremely supple tailoring is perfect for wh
2017.09.29 update

Shearling is only truly appealing when worn with a touch of sophistication – HACKETT LONDON bomber jacket

Do you know what a bomber jacket is, a favorite of Italian men? One type is a blouson with ribbed cuffs. Perhaps inspired by the MA-1, anything with a ribbed collar and cuffs is considered a bomber jacket. The other type is a shearling jacket. This is bas
2017.09.28 update

A shoe that breaks away from the ordinary while playing within the realm of classic style – SANTONI shoes

Double monk strap? No, it looks like a lace-up, but in fact it also has elastic, and it's packed with details of the classic shoes we all know. When I spotted it in the showroom, it clicked. This collection of indescribable details and its excellent balan
2017.09.27 update

The ultimate comfortable suit, created in collaboration with a leading figure in neoclassic style – Gabriele Pasini's suits

Gabriele Pasini. Those of you who read LEON magazine will know him; he's a renowned leader of neoclassical fashion, and we've nicknamed him "The Modena Phantom." At a young age, he honed his skills under some of Naples' leading tailors, the mecca of tailo
2017.09.26 update

This is a light and sexy custom-made coat for the older gentleman— HERNO 's Laminar Stenker Coat

With the light and active mood of urban sports currently booming, as a middle-aged man, I want to incorporate these trends with a little twist. So, how do I differentiate myself? LEON believes that what we need is a touch of sophistication within that lig

FEATURE

Explore our serial articles that you'll want to read from the very first post!

A "Social Studies Field Trip for Adults" for Men in their 30s: A Guide by ISETAN MITSUKOSHI

2026.09.25 update

A "Social Studies Field Trip for Adults" for Men in their 30s: A Guide by ISETAN MITSUKOSHI

"Enjoying Fashion" is the theme of the official YouTube channel of Mitsukoshi Isetan, "GUIDE by ISETAN MITSUKOSHI," which develops adult men's fashion projects. The popular content currently available, "Adult Social Studies Field Trip," can now be enjoyed as an article.

RECOMMEND

Interviews and recommended items!

Popular models given a unique twist: Distinctive Dress Shoes | THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026

2026.09.11 update

Popular models given a unique twist: Distinctive Dress Shoes | THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026

At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI

Q&A

Fashion questions and HOW-TOs!

How to wear a scarf stylishly as a man, basic selection tips, and clever ways to incorporate them into your outfits.

2026.09.03 update

How to wear a scarf stylishly as a man, basic selection tips, and clever ways to incorporate them into your outfits.

Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t

ISETAN MEN'S net

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

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ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM

Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.

BRAND INDEX FLOOR INFORMATION

R: SWING ISETAN GOLF SCHOOL
8F: ISETAN MEN'S RESIDENCE
7F: MEN'S AUTHENTIC & CONTEMPORARY
6F: MEN'S CREATORS
5F: MEN'S TAILORED CLOTHING
FORMAL WEAR
MADE TO MEASURE & BESPOKE
ALTERATION SERVICE
SHIRTS & TIES & SEASONAL ACCESSORIES
ORDER SHIRTS
4F: MEN'S LUXURY
3F: MEN'S DESIGNERS
2F: MEN'S DESIGNERS

1F: COSMETICS
FRAGRANCE
SMALL LEATHER GOODS
BELTS & UMBRELLAS
SMOKING GOODS CIGARS
JEWELRY
THE STAGE
B1F: SHOES
BAGS
LUGGAGE & TRAVEL BAGS
UNDERWEAR/SOCKS/NIGHT WEARS
HANDKERCHIEFS
別館: PC5
: 伊勢丹会館 B1F

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