GENTRYFY| BRAND INDEX | ISETAN Shinjuku Men's Official Media

GENTRYFY

In today's world, where the pursuit of efficient production threatens to erase traditional craftsmanship, Japan still boasts factories that are world-class. GentryFi is a brand born from a collaboration between Isetan Men's and one of these factories that carries on the superior techniques of Japanese tailors. They revive the analog handwork of craftsmen within the modern production system, incorporating it into their garments at every turn. Beautiful clothing is clothing that absorbs imbalances in body shape and makes the wearer look smart. Comfortable clothing is clothing that doesn't flap around when you raise your arms and moves with your body. And GentryFi's philosophy is that beautiful clothing is also comfortable. The moderate "rise" that fits just right around the neck, the beautifully curved roll of the lapels, the firmly gathered shoulder line, the three-dimensional chest area with volume at the front, and the three-dimensional back style. By incorporating the highly skilled and time-consuming handwork of craftsmen at every turn, they achieve a high level of both beautiful silhouette and comfort. This season, in addition to our traditional pattern order service, we are introducing a full handmade line that includes fitting to perfect the garment during the initial fitting stage. Isetan Men's presents the excellence of Made in Japan craftsmanship, comparable to that of top European tailors.

FEATURE

Explore our serial articles that you'll want to read from the very first post!

2026.09.25 update

A "Social Studies Field Trip for Adults" for Men in their 30s: A Guide by ISETAN MITSUKOSHI

"Enjoying Fashion" is the theme of the official YouTube channel of Mitsukoshi Isetan, "GUIDE by ISETAN MITSUKOSHI," which develops adult men's fashion projects. The popular content currently available, "Adult Social Studies Field Trip," can now be enjoyed as an article.

RECOMMEND

Interviews and recommended items!

2026.09.11 update

Popular models given a unique twist: Distinctive Dress Shoes | THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2026

At "PITTI IMMAGINE UOMO@ISETAN MEN'S," the annual classic fashion event held at Isetan Shinjuku Men's Building, the brand will also be featured in the men's shoe section on the first basement floor. The catalog published this season, "THE GENTLEMEN CLOTHI

Q&A

Fashion questions and HOW-TOs!

2026.09.03 update

How to wear a scarf stylishly as a man, basic selection tips, and clever ways to incorporate them into your outfits.

Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t

GENTRYFY

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM