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  • [2026's New Must-Have Tokyo Souvenirs] 9 Sweets Only Available at Isetan. Room Temperature Storage, Long Shelf Life, and Many Individually Packaged! | FOODIE
    2026.08.13 update

    [2026's New Must-Have Tokyo Souvenirs] 9 Sweets Only Available at Isetan. Room Temperature Storage, Long Shelf Life, and Many Individually Packaged! | FOODIE

    ▶▶Learn More [FOODIE] With summer vacation and the Obon holiday season approaching, many people are probably looking for souvenirs from Tokyo. Currently, the Western confectionery area at Isetan Shinjuku in Tokyo is undergoing a phased refresh and reopeni

  • Open up, Cacao! #5 Roasted Cacao
    2018.02.10 update

    Open up, Cacao! #5 Roasted Cacao

    This is truly "edible cacao," made simply by roasting cacao beans. It offers a different experience from the chocolate you usually eat, with a nutty texture that lets you enjoy the flavor of cacao. You can shell them yourself or crush them and use them in

  • Open up, Cacao! #4 Cacao Pairing
    2018.02.07 update

    Open up, Cacao! #4 Cacao Pairing

    Actually, sake also pairs well with chocolate. In particular, kijoshu, which is brewed with sake instead of water to create a rich sweetness, is an exceptional match! So this time, we paired kijoshu from Nanbu Shuzo, the brewery that produces the famous F

  • Open up, Cacao! #3 Cacao Nibs
    2018.02.04 update

    Open up, Cacao! #3 Cacao Nibs

    Cacao nibs, which are gaining attention as a superfood, are actually the endosperm of the cacao bean. While they are generally seen as small granules, they are made by removing the skin from roasted cacao beans and crushing the endosperm into chips. Their

  • Open up, Cacao! #2 Cacao meets Okinawa.
    2018.02.01 update

    Open up, Cacao! #2 Cacao meets Okinawa.

    "Bean to Bar" is a chocolate-making approach where the entire process, from sourcing the cocoa beans to roasting, grinding, and finishing the chocolate, is carried out in-house. Its appeal lies in the fact that it's practiced not only by chocolatiers but

  • Open up, Cacao! #1 No part of the cacao goes to waste.
    2018.01.29 update

    Open up, Cacao! #1 No part of the cacao goes to waste.

    Cacao, the raw material for chocolate, is a fruit that grows in tropical and subtropical climates. Isn't it a little surprising that cacao is a fruit? The cacao fruit, which grows directly from the trunk, has a rather unusual appearance. Inside, there is

  • MI Seasonal Calendar #1: Flowers
    2018.01.02 update

    MI Seasonal Calendar #1: Flowers

    Here's an Isetan-style way to easily enjoy the richness of the old lunar calendar. For example, in the Tohoku region, while "Matsunouchi" refers to the period from New Year's Day to the 7th, when pine decorations are displayed, the period from January 15t

  • Isetan Men's Sweets Club | Celebrate the end of the year and the start of the new year with sweets chosen from your own perspective!
    2017.12.06 update

    Isetan Men's Sweets Club | Celebrate the end of the year and the start of the new year with sweets chosen from your own perspective!

    Alternative December Christmas, winter solstice, New Year's Eve. The feeling of celebrating the end of the year and the beginning of a new one is something that transcends culture and is shared by everyone. That's why there should be more options for how

  • Isetan Men's Sweets Club | Enjoy sweets born from "Yuruyui," a brand that Isetan is focusing on this winter!
    2017.11.21 update

    Isetan Men's Sweets Club | Enjoy sweets born from "Yuruyui," a brand that Isetan is focusing on this winter!

    Are you familiar with the culture of "Yui"? It involves devising ways to distribute firewood, nuts, and water for rice paddies, and during rice planting and harvesting seasons, everyone takes turns helping out. This comprehensive mutual aid community call

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IMn Director's Selection
2026.09.30 update

IMn Director's Selection

The editors of Isetan Men's Net have compiled the content they find most interesting! We update information on clothing, food, and lifestyle from Isetan Shinjuku Store, Nihonbashi Mitsukoshi Main Store, and more every day!