2026.09.17 update

A promotional event for MATSUDA an eyewear brand supported by Japanese craftsmanship, will be held at Isetan Shinjuku Store!

09.23 Wed -10.06 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project

MATSUDA , an eyewear brand created by fashion designer Mitsuhiro Matsuda, will be holding a promotion at Isetan Men's Residence on the 8th floor of the Isetan Shinjuku Men's Building from September 23rd (Wednesday, public holiday) to October 6th (Tuesday).

A promotional event for Mazda, an eyewear brand supported by Japanese craftsmanship, will be held at Isetan Shinjuku Store!

MATSUDA was founded in 1989 by Mitsuhiro Matsuda, known for his work at Paris Fashion Week and as the founder of Tokyo Fashion Week, as an original eyewear brand for the overseas market. MATSUDA 's signature artistic engraved frames and designs are created through the meticulous work of craftsmen in Sabae City, Fukui Prefecture, a renowned center for eyewear manufacturing.

With its delicate carvings, intricate details, and carefully selected materials, MATSUDA eyewear has garnered high praise internationally and established itself as a leading luxury eyewear brand. Drawing inspiration from architecture and steampunk, MATSUDA eyewear is supported in the current eyewear market for its presence and high quality. Please take this opportunity to see it in person at our store.

M2069

M2069
110,000 yen

These sunglasses, crafted with high-quality acetate, studs, and hand-carved titanium temples, exude a sense of weight and elegance, meticulously finished by skilled artisans.

M3163

M3163
110,000 yen

These elegant, uniquely shaped octagon sunglasses feature a high-quality titanium frame adorned with stained-glass temples and delicate etching, exuding the refined elegance and overwhelming presence of a work of art.

M2073

M2073
110,000 yen

These aviator-style frames are handcrafted by skilled artisans in Sabae, Japan. Combining acetate and titanium, they are a beautiful, architectural, and three-dimensional luxury piece.

M3159

M3159
110,000 yen

These elegant cat-eye frames exude luxury and presence, crafted from high-quality titanium and adorned with stained-glass temples and delicate carvings.

M2071

M2071
148,500 yen

These Wellington-style browline frames have a substantial feel. The combination of a strong, no-nonsense look and the intricate antique-style engraving and metal parts throughout creates a masterpiece that embodies intellectual playfulness and overwhelming luxury.

Event Information
MATSUDA Promotion
  • Event period: September 23rd (Wed, public holiday) - October 6th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 8th Floor, Isetan Men's Residence

Apply for MI Card Plus or MI Card Basic here.

Production STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building, 8th Floor, Isetan Men's Residence.
For inquiries via email, please click here.

Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information