[Series] What are "adult sneakers" that people in their 30s and 40s can wear? Find a stylish and sophisticated pair at DATE | GUIDE by ISETAN MITSUKOSH

What are "adult sneakers" that people in their 30s and 40s can wear? Find a stylish and sophisticated pair at D.A.T.E.

Here are some noteworthy episodes from the videos currently streaming on Mitsukoshi Isetan's official YouTube channel, "GUIDE by ISETAN MITSUKOSHI"!
This episode's theme is "adult sneakers" that can be easily incorporated into the wardrobe of people in their 30s and 40s. With Tsuchiya away on a trip, Ikeuchi, Assistant Buyer for Men's Shoes at Isetan Shinjuku Store, joins GUIDE crew members Okada and Tashiro to delve into the Italian sneaker brand DATE . The navigator is Nakamura from DATE PR. Be sure to check out this noteworthy model that combines a classic look with modern comfort.

  1. Are there any shoes that make you want to go on a date? This time, the theme is "adult sneakers."
  2. Italian brand DATE combines a classic look with modern comfort.
    1. Ikeuchi | "HILL LOW BASIC WHITE" - Shoes that feel like leather shoes.
    2. Okada recommends "MUSA LEATHER BLACK," an exclusive item at Isetan Shinjuku.
    3. Tashiro | "ATHLETA NYLON BROWN" with just the right amount of retro feel
  3. The pop-up store will feature a wider variety of options.
    1. For more details, click here! [Full video] "What are 'adult sneakers' that people in their 30s and 40s can wear? Find a stylish and sophisticated pair at DATE ."
The characters in this story

[GUIDE Crew]
OKADA/Okada = GUIDE's big brother who enjoys both "clothing" and "camping" (pictured left)
TASHIRO (pictured right) is everyone's senior, a sauna enthusiast from downtown Tokyo.
Tsuchiya is absent this time.
IKEUCHI = Assistant Buyer for Men's Shoes at Isetan Shinjuku Store (second from the right in the image)


[Navigator]
Masaki Nakamura = DATE PR (second from the left in the image)

Are there any shoes that make you want to go on a date? This time, the theme is "adult sneakers."

This episode features Tsuchiya's absence. Instead, Ikeuchi, assistant buyer for men's shoes at Isetan Shinjuku's men's department, takes the stage. The theme is, quite simply, "adult sneakers" suitable for men in their 30s and 40s.

Tashiro : I'd like to go on a date with my wife sometime. Are there any brands that are suitable for a date?


Ikeuchi : Yes. Today, our main theme will be introducing adult sneakers that are suitable for people in their 30s and 40s.


Following that, the Italian brand DATE was introduced. Furthermore, Nakamura, the PR representative who knows the brand inside and out, appeared and suggested models that suited each of the three people.

Italian brand DATE combines a classic look with modern comfort.

Let's start with some basic information about the brand.


Nakamura : The brand name DATE has dots between the initials of the logo. This is because the brand name is derived from the initials of the founders' names. The four founders created the brand in 2005, and that's how the name came about.



Nakamura : As for the brand's characteristics, it tends to have fairly classic shapes, but it's a brand that makes its presence known through the combination of materials and color schemes.
We are very particular about comfort, and we update the insoles year after year, make the outsoles lighter, and constantly update these aspects to keep them modern and pursue even greater comfort.


With its approachable look and comfortable fit, even for those who prefer leather shoes, DATE a brand that perfectly embodies the theme of "adult sneakers."

Ikeuchi | "HILL LOW BASIC WHITE" - Shoes that feel like leather shoes.

First up is the brand's standard model, the "HILL LOW BASIC WHITE." This is a pair of sneakers for Ikeuchi, who seeks a clean and simple look.


"HILL LOW BASIC WHITE"

Ikeuchi : I often wear leather shoes, so I always want to choose something that looks relatively neat and simple.


Nakamura : This is a classic model for the brand. It's a standard shoe that's highly valued even in Italy. Actually, this one has a 2.5cm insole. The outsole is a little low, but it has excellent cushioning.

Nakamura : When you wear sneakers from a sports brand, there's this feeling that you have to dress accordingly, but DATE isn't a sports brand, so I really like that you can wear them without any filters. Also, when you're going to wear them with a more refined look, it's easier to incorporate if the brand logo isn't too visible. DATE fits right into that kind of look.

If you were going on a date wearing "HILL LOW BASIC WHITE," what would you wear?


Ikeuchi : Daikanyama would be nice. I'd like to go somewhere with a nice atmosphere.

Okada recommends "MUSA LEATHER BLACK," an exclusive item at Isetan Shinjuku.

Next up is the "MUSA LEATHER BLACK (Isetan Shinjuku Store Exclusive)." This model is perfect for Okada, who often wears sporty clothing but was looking for a sneaker with a more mature look.


"MUSA LEATHERBLACK"


Nakamura : This is the "MUSA LEATHER BLACK" model, which has contributed to the growth of the brand. It was originally a leading model for DATE under the name "FG". The "FG" had a lot of parts, but we reduced the number of parts to make it more modern and give it a slightly more minimalist and clean impression.


The item featured this time is an all-leather version, exclusive to the Isetan Shinjuku store.



Nakamura : They have a slightly sporty feel, but they also have a solid feel that makes them suitable for office wear. Actually, the outsole is about 5cm high, and there's an additional 2.5cm insole, so it's 5 + 2.5cm.



Okada : It feels like my heels are being lifted up, more like they're being supported than cushioned. Plus, they're wide, so they're incredibly comfortable to wear.


Tashiro : I touched it thinking it would be really hard, but the elasticity is incredible. Plus, it doesn't feel that heavy.


Nakamura : They make you taller, they're lightweight, and they're comfortable to wear. If you're someone who can wear sneakers to work, I highly recommend these.


Okada : It's perfectly usable for smart casual occasions.


When asked, "Where would you go on a date?", this was one of the answers.


Okada : I'd like to go to a town where old bars and new restaurants are mixed together.

Tashiro | "ATHLETA NYLON BROWN" with just the right amount of retro feel

Finally, I would like to recommend to Tashiro the "ATHLETA NYLON BROWN (Japan Limited Edition)," which has become very popular this year and is an iconic model at DATE Japan.


"ATHLETA NYLON BROWN (Japan Exclusive)"


Tashiro : I like things that are a little retro. But I prefer things that aren't too retro.


Nakamura : The "ATHLETA NYLON BROWN" has become incredibly popular this year and is now an iconic model at DATE Japan. It's recommended for people who want a slightly different, casual look to add some personality to their footwear. Furthermore, this colorway is not available in the US and can only be purchased in Japan.


Tashiro : The upper has a nostalgic feel, like a good old-fashioned running shoe, so it's a design I'm familiar with. The use of gold in certain areas and the new sole create a really nice sense of incongruity.



One of the most distinctive features of this model is the arrangement of the shoelaces.


Nakamura : It comes with two pairs of shoelaces. There are brown and white laces, so you can change them depending on your mood that day, but I personally like to use both pairs to give my feet more volume.


Tashiro : The double is great. It has a nice volume and a casual feel to it.



Nakamura : These sneakers originally have a slightly sharp look, so I think it would be really cute to add some styling to your feet with shoelaces. "MUSA LEATHER BLACK" has a more voluminous look, while "ATHLETA NYLON BROWN" has a lighter and sharper impression, so I think it would be easier to compare them if you choose the one that suits your lifestyle.


Where would you like to go on a date wearing "ATHLETA NYLON BROWN"?


Tashiro : I want to wear these for a walk, so I'd like to go to a park with some nature. These are shoes I'd like to walk in.

The pop-up store will feature a wider variety of options.

Event Information
DATE Promotion
  • Event period: September 2nd (Wed) - September 15th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes

During the promotional period, the first 20 customers who purchase DATE products totaling 36,300 yen or more will receive a free pair of shoelaces of their choice.

*Please note that Isetan Shinjuku Main Building and Men's Building will be closed on Friday, September 4th due to an event being held throughout the entire building.

►Click here for details

For more details, click here! [Full video]
"What are 'adult sneakers' that people in their 30s and 40s can wear? Find a stylish and sophisticated pair at DATE ."

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This is Mitsukoshi Isetan's owned video media, which develops adult men's fashion projects with the theme of "enjoying fashion."

*The information in this article is current as of August 28, 2026, the release date of the main video. Product information may be revised or changed without notice.


Production: STUDIO ALTA


*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

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